2025年美国假日购物预测（英）

© 2025 Adobe. All Rights Reserved. Adobe Confidential.© 2025 Adobe. All Rights Reserved. Adobe Confidential.2025 US HolidayShopping ForecastAdobe Digital Insights | September 2025© 2025 Adobe. All Rights Reserved. Adobe Confidential.© 2025 Adobe. All Rights Reserved. Adobe Confidential.Only industry report that measures direct consumer transactions• Over 1 Trillion visits to U.S. retail websites• 100 million product SKUs, across 18 product categories▪ Adobe Analytics is the leading data insights tool for retailers• 85 of the top 100* U.S. Internet retailers use Adobe Experience Cloud to power their digital business• Only Adobe can access a high volume of consumer transactions• Data is aggregated and anonymized to provide insightsComplementary survey based on responses from 5,000 U.S. consumers, fielded between September 9th and September 16th, 2025Disclaimer: The information and analysis in this release have been prepared by Adobe Inc. for informational purposes only and may contain statements about future events that could differ from actual results. Adobe Inc. does not warrant that the material contained herein is accurate or free of errors and has no responsibility to update or revise information presented herein. Adobe Inc. shall not be liable for any reliance upon the information provided herein.*Per the Digital Commerce 360 Top 500 report (2021)Methodology© 2025 Adobe. All Rights Reserved. Adobe Confidential.© 2025 Adobe. All Rights Reserved. Adobe Confidential.Executive Summary• Online holiday sales are set to surpass $250 billion for the first time, driven by resilient growth across core retail categories and a pronounced seasonal surge above pre-holiday levels.• Mobile is now the dominant channel for online shopping year-round, with its share expected to climb even higher this holiday. Ensuring a seamless mobile experience is now mission-critical for capturing holiday demand.• Deep, strategic discounting will be essential to unlock growth, as value-conscious consumers actively seek the best deals.• Buy Now, Pay Later (BNPL) adoption will accelerate, with Cyber Monday projected to be the first day ever to exceed $1 billion in BNPL transactions.• Social networks, affiliates, and paid search will be the primary engines of holiday revenue growth. Influencer and affiliate strategies are delivering outsized conversion gains.• Reddit and Instagram are emerging as top-performing referral sources, driving significant increases in both traffic and visitor share for brands.• GenAI-powered referrals to retail sites are expected to grow by over 500% year-over-year, with traffic peaking in the days leading up to Thanksgiving—especially 10 days prior.© 2025 Adobe. All Rights Reserved. Adobe Confidential.© 2025 Adobe. All Rights Reserved. Adobe Confidential.•Online retail is expected to see moderate growth this season(Nov-Dec) which is poised to make 2025 the first quarter of a trillion-dollar holiday season.•Adobe forecasts a record $253.4 billion doll