2025年通关生存攻略（英）

2025 ClearingSurvival GuideEngaging with international studentsClearing is a great opportunity foruniversities in the United Kingdom toengage with international students. Discover:Effective strategies to prepare forClearingBest tips to promote your coursesHow to provide support tointernational applicantsTABLE OF CONTENTS34How to prepare for Clearing .....................................................Allocating resources for Clearing ........................................How to adapt your messaging for internationalstudents during Clearing ............................................................Key takeaways from our webinar2025 Clearing Survival Guide ...................................68Learn how to maximise you internationalstudent recruitment during Clearing!Marketing strategies to engage with internationalstudents ..................................................................................................... 7How to prepare for Clearing1Review last year’s Clearing dataSet your recruitment targets andidentify your key marketsJAN - FEBClearing budget allocationPlan staffing requirements, marketingactions, improvements needed2JAN - FEB3MAR - APRDevelop your Clearingcommunications planCreate market-specific plans,train your staff on internationalrequirements and visa timelines4Early Clearingawareness campaignsBuild program-specific contentthrough webinars, email marketingor social media campaigns.MAY-JUNE5JULYIntensify campaigns intarget countriesEnsure 24-hour coverage plansand set comms channels forinternational applicants6Reminder comms forprospective studentsSet your final Clearing targetsand run mock scenarios forinternational applications TWO WEEKS BEFORERESULTS DAYContinuously monitor all your channels!7Having specialized staff is crucial to manage international student applicationseffectively. Your team should have expertise in global education systems.Allocating resources for ClearingHaving a dedicatedinternational admissions team1Recruit staff with experience in international qualifications and knowledgeof different education systemsEnsure team members are fluent in key languages relevant to your targetinternational student marketsSchedule staff availability to align with peak application periods fromdifferent regions globallyYour CRM must be robust enough to handle thesurge in international applications. Reinforce your CRM systemcapacity2Upgrade your server capacity to accommodatethe increased volume of applications youexpectImplement automated workflows for initialapplication screening and documentverification processesSet backup systems to prevent systemcrashes during peak periodsClearing is probably one of the largest matrix of activities thatthe University delivers, so it really is all hands on deck. The keything about allocating resources is communication. There areso many different moving parts that it’s easy for some bits ofkey information to not go through.Denis Buckley, Student Marketing and Recruitment Managera