品牌价值-印尼最具价值和最强大品牌100强的2025年度报告（英）

Indonesia 100 2025 The annual report on the most valuable and strongest Indonesian brands Nusantara’s economic engine accelerates as top brands register growth: top 100 brands valued at $53.3 billion + Valued at $21.7 billion, banking brands continue to anchor Indonesia’s economic momentum + BRI retains top spot as Indonesia’s most valuable brand for third consecutive year + BCA is Indonesia’s strongest brand with a BSI score of 97.1/100 and AAA+ brand strength rating + 78% brand value surge pushes Alfamart as the fastest growing Indonesian brand in 2025 + Sustainability frontrunner: BRI leads with highest Sustainability Perceptions Value (SPV)Brand Finance Indonesia 100 2025brandirectory.com/indonesia  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Alex Haigh, Managing Director, Brand Finance Asia PacificCountry Overview 6Valuation Analysis 8Most Valuable Indonesian Brands 2025 9Most Valuable Brand: BRI 11Fastest Growing Brand Value: Alfamart 12Brands to Watch: Elnusa, Tempo ScanPacific, Erajaya 13Brand Strength Analysis 14Sustainability Analysis 16Brand Value Ranking (USDm) 18Methodology 20Our Services 26Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Indonesia 100 2025brandirectory.com/indonesia  5Alex Haigh Managing Director, Brand Finance Asia PacificWhat makes a brand valuable? That is the question this study answers. Brand Value is built when strong brands combine with strong businesses that are able to successfully commercialise that strength. Brands are strong when people know about them, and they think they are the best option within their category. This knowledge and positive image lead into higher choice, at a higher pri