未来——性别（英）

How technology can help us understand each other and ourselves PAGE 10Six tensions that will drive change PAGE 23How gender shapes commercial representation for athletes PAGE 14How men can find new purpose as a gender in ‘crisis’ PAGE 16+Experts including a filmmaker and virtualreality creator, a sports agent, and aresearcher discuss what shifts in genderidentity, equality and power mean forconsumers, brands and mediaWHAT THE FUTURE: GENDERPowered by IpsosTerritoryThe lay of the landTensionsFuture destinationsIIAppendixIIBy the numbers IWHAT THE FUTURE I GenderImagine it’s 2020. Wait, this is What the Future, not What the Past. But the past provides some needed context, because in March 2020 we dropped our first What the Future: Gender issue. And then the world changed.Understanding of gender is fluid. Will definitions be, too? 2 ‒ Powered by IpsosIn early 2020 we released our first Gender issue. The topic was in the spotlight in the #MeToo era. The world changed first with COVID-19 as the pandemic refocused people’s attention. The world changed again in 2022 with the Supreme Court’s Dobbs v. Jackson decision. That effectively reversed Roe v. Wade, redefining reproductive rights and shifted the political landscape in 2022 and beyond. While our 2020 issue focused on changing definitions of gender, the 2023 issue finds us amid a sizable shift as states pass legislation aimed at solidifying gender as binary that you are born and locked into, at least legally. That definition is one most agree on today even if the (need for) legislation is a fierce debate. While the long-term vector of gender rights is toward equality and expansion, trends don’t always move in a direct line, in one direction.We acknowledged but perhaps didn’t lean hard enough into the potential for this shift, writing then that “In an Ipsos survey of men, 31% said they feel excluded from the gender spectrum discussion. A similar number are actively angered by the conversation. Perhaps because 44% feel they will be attacked if they say what they’re thinking.” This is a fraught landscape for brands to navigate in terms of their marketing and their products. Yet one thing was true three years ago, and, if anything, seems more so today. America’s youth and young adults have very different ideas than older Americans.Because the conversation we wrote about then is ongoing, many plausible outcomes and scenarios exist. Of course, there is much more to say about gender than this cultural debate. We get into several of those topics as well.of Americans ages 18-34 say gender is a spectrum, compared to 37% of all Americans.47%(Source: Ipsos survey conducted Apr. 13-14, 2023, among 1,119 U.S. adults.)WHAT THE FUTURE I GenderPowered by IpsosTerritoryThe lay of the landTensionsFuture destinationsIIAppendixIIBy the numbers IWHAT THE FUTURE I Gender3 ‒ This is why we chose our cover image. It’s unclear what sex the child is. There are no blue or pink clues. Will our cover baby grow up in a world wit