PSFK-2020零售趋势报告（英文）

withRetail Trends Playbook 2020Creating A Data-Driven, Intelligent Retail ModelRetail Trends Playbook 20202withTechnology within the retail space has primarily served to ensure transactional moments were quick and efficient. Now, retailers have an unprecedented opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways. From creating new products to delivering specialized campaigns, machine learning, analytics and other technologies are empowering brands and retailers to understand their shoppers better and deliver differentiated, 1:1 experiences. As customers’ expectations for best-in-class shopping increase thanks to the immediacy and personalized relationships crafted by retail upstarts and ecommerce giants, data-led intelligence are essential to thrive in this competitive landscape. Introduction About This ReportThe Retail Trends Playbook 2020 is a report by business intelligence platform PSFK in partnership with Microsoft that presents key trends, best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies. Supported with expert insights and key analyses of the global retail landscape and consumer needs, the Retail Trends Playbook 2020 will help brands and retailers define their strategic roadmaps for 2019 and beyond. Retail Trends Playbook 20203withWelcome To The World Of Consumer-Controlled RetailBy: Shelley Bransten, Corporate VP of Global Retail & Consumer Goods at MicrosoftThere’s never been a more exciting time to be in the retail industry. Shopping is no longer a singular activity or a special destination—it’s always on and integrated into the fabric of consumers’ daily lives. With the world’s largest shopping mall in their pockets, customers are capable of making a purchase anytime, anywhere. Retailers and their brands have excelled at placing these purchase tools in their customers’ hands, but now are going even further by transforming the retail model, from the factory to the store, to align with their customers’ needs. The consumer is more in control than ever.In the past, technology simply helped retailers do what they’ve always done, only better, faster and more effectively. Now, retailers are embedding tech into every step along the supply chain and purchase path. Each phase of the end-to-end retail experience—starting with production and continuing into sales and repurchase—now has the opportunity to be consumer-first and personalized.Every aspect of retail operations has the potential to make or break the customer experience. Luckily with data-driven intelligence at their disposal, organizations can optimize four key pillars crucial to delivering a next-level retail experience—the ability to understand their customers, deliver an intelligent supply chain, empower employees and create a new retail model that centers around the products and services their customers crave. Retailers can transfo