2025年英国媒体报告（英）

Media NationsUK 2025Published 30 July 2025 Contents Section Overview ................................................................................................................................. 3 Media in context ..................................................................................................................... 7 TV and video audience trends ............................................................................................... 17 TV and video industry trends ................................................................................................ 44 Radio and audio trends ......................................................................................................... 67 3 Overview Ofcom’s annual Media Nations report is for industry, policymakers, academics and consumers. Our main objectives are to capture evolving consumer behaviours and key trends in the media sector, and to set out how audiences are served in the UK. We draw on a range of evidence, and adopt a cross-platform perspective, including the TV, online video, radio and audio sectors. As with previous editions, this UK-wide report is accompanied by an interactive report containing an extensive range of data which is published as part of the Communications Market Report. We also publish separate Media Nations reports for Northern Ireland, Scotland and Wales, covering specific themes and issues relevant to those nations. Ofcom’s Media Nations report meets the requirements on Ofcom under Section 358 of the Communications Act 2003 to publish an annual factual and statistical report on the TV and radio sector. It also addresses the requirement to undertake and make public our consumer research (as set out in Sections 14 and 15 of the Communications Act 2003). TV AND VIDEO CONSUMPTION Growth in viewing to broadcasters’ online video services has not offset a decline in linear TV viewing – but broadcaster content still accounts for the majority of in-home viewing • Individuals (aged 4+) spent on average 4 hours 30 minutes per day watching video content at home in 2024, only one minute less than in 2023. The TV set remains central to video viewing in the home; in 2024 84% of in-home video viewing was through the TV set. • Broadcast TV viewing continued its long-term decline in 2024, especially among young adults. On average, individuals (aged 4+) spent 4% less time watching broadcast TV on TV sets than in 2023, with their average viewing dropping to 2 hours 24 minutes per day. Just as in 2023, a decline was seen across all age groups except adults aged 75+. However, the decrease across all age groups, except for adults aged 25-34, was smaller than in the previous year. • In 2024, the average weekly reach of broadcast TV declined across all age groups, although at a slower pace than the previous year: 73.8% of individuals watched broadcast TV each week on TV sets, a 1.7 percentage point (pp) year-on-year decrease, less than the 3.8pp drop bet