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The World's mosT valuable & sTrongesT fooTball club brandsFootball 50 2025Brand Finance Football 50 2025brandirectory.com/football  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 8David Haigh, Chairman & CEO, Brand FinanceSector Overview 11Valuation Analysis 15Most Valuable Football Brands 2025 16Most Valuable Brand: Real Madrid CF 18Brand to Watch: Paris Saint-Germain 19Brand Strength Analysis 21Regional Analysis 25Brand Spotlights 51Newcastle United FC 53Peter Silverstone, Chief Commercial OfficerParis Saint-Germain 59Fabien Allègre, Chief Brand OfficerInsights 63The price of passion: Football fan insights 64Scott Moore, Manager, Sports Services, Brand FinanceHas women’s football found its breakthrough moment? 68Carlota Arevalo, Analyst, Brand FinanceBrand building through sponsorship: Considerations for all brands 70Sean McCallion, Analyst, Brand FinanceHow NoLo alternatives are changing the game in sports marketing 74Henry Farr, Valuation Director, Brand FinanceClub Enterprise Value 76Hugo Hensley, Head of Sports Services, Brand FinanceBrazil or bust: Brand investment in women’s football grows the game 82Danielle Sarver Coombs, Ph.D., Associate Professor, Ravensbourne University LondonBrand Equity Research 85Brand Value Ranking (EURm) 88Brand Strength Index Ranking 89Methodology 91Sport Services 101The world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceSpanish giants Real Madrid and Barcelona reign as the world’s most valuable football club brands + Real Madrid wins treble: World’s most valuable football brand, strongest club brand, and top enterprise value + FC Barcelona climbs to second place, overtaking Manchester City who failed to win a major trophy for the fi