泡泡玛特POP MART品牌资料全收录

Brand Solution Library「品牌档案 · 全收録」BRAND ARCHIVES - ALL CATALOGUEBrand Solution Library品牌文化品牌推广产品与设计品牌空间方案库总结Brand CultureCONTENTProduct & DesignBrand PromotionBrand SpaceSummary Analysis1 2 3 4 5BRAND品 牌 简 介 ……………………………01品 牌 使 命 ……………………………02品牌发展历程………………………03品 牌 创 始 人 …………………………04品牌符号系统………………………05色 彩 系 统 ……………………………06交 互 设 计 ……………………………07L A B U B U …………………………01M O L L Y ………………………… 0 2D I M O O ………………………… 0 3Hirono 小 野 ………………………04SKULLPANDA…………………05上海市南京东路店…………………01上海前滩太古里快闪店……………02北京侨福芳草地店…………………03深圳卓悦中心主题快闪店…………04视觉策略三阶模型…………………01结 语 …………………………………02地球女儿艺术装置…………………01北京 x 新加坡双城计划……………02太空无界沉浸体验展………………03视觉叙事与情感联结用户圈层的置换与扩容体验与情感价值的文化符号视觉策略三层实操模型形象设计到情绪经济的商业革命Brand Solution Library㱹㱹䌳䈑ʸPOP MARTʹʼ2010⸌↳䩣Ḧ⊯ṄʼṦ㼆㳙㛚岿撒嚭⍰᷒℀䎛㼆䍁ⶀ⣌ʼṽ ÿ↳徸㼆㳙ʼẸ循伦⤕Ā ᷒㟐⽛䎞⾍ʼ㜜⺒夞䙮 IP ⬍⊮ǃḿ⑙孖嬹ǃ℀㶸快暎Ⓠǃ㰡㴐⺧ừ樤 䘜㼆㳙㔟⊮䒷⾙DŽↅᾷ 䚊䙪乧㳦䟌⚠ʼᾷ∳ 曶忯㔟⊮峣傕 ʼ徲彟 ℀䎛⊮㛄⚷⊮䫮䓽 䘓旞 48 ⚕⶚⛒ʼ㴏⢮㓎⃽⋸㭬彩 50%DŽ2024 ⸌⶚῔䨙䟌1488 ṗ㷇⃛ʼLabubu 䫡 IP ㆨ᷒䍈对丿㔟⊮䪾⎏ʼ慥⟩ ÿ᷅⚕孖嬹Ā℀䎛孵宅㛛DŽSYLLABUSPOP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience. By virtue of the blind box economy to break the circle, leveraging the cultural empowerment of non-heritage, through globalisation and localisation strategy, landing in 48 markets, overseas revenue accounted for nearly 50%. 2024 market value exceeded 148.8 billion Hong Kong dollars, Labubu and other IP has become a phenomenal cultural symbols, and reshape the global discourse of ‘Chinese design’.Brand Solution LibraryBRAND ARCHIVESCULTURESVISUALLY品牌文化视觉叙事与情感联结By virtue of the blind box economy to break the circle, leveraging the cultural empowerment of non-heritage, through globalisation and localisation strategy, landing in 48 markets, overseas revenue accounted for nearly 50%. 2024 market value exceeded 148.8 billion Hong Kong dollars, Labubu and other IP has become a phenomenal cultural symbols, and reshape the global discourse of ‘Chinese design’.POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and immersive experience. Brand Solution LibraryMATUREJOURNEYPROGRESSIONABOUT POP MART泡泡玛特 POP MART 成立于 2010 年，由创始人王宁在北京创立，最初以潮流百货杂货店起步。总部位于北京望京，是中国领先的潮流文化娱乐公司，致力于通过 IP 孵化、产品设计、零售渠道及文化推广构建全产业链生态。2020 年 12 月于港交所上市（股票代码：HKG:9992），截至 2025 年6 月，市值逼近 3500 亿港元，创始人王宁以 208亿美元身家跻身福布斯中国富豪榜前十。CULTURESBrand StoryBrand Solution LibraryTO LIGHT UP PASSION AND BRING JOY创造潮流，传递美好POP MART, founded in Beijing in 2010, has transformed from a trendy grocery shop to a global trendy game giant, taking ‘Create Trend, Deliver Goodness’ as its core concept, and constructing a trendy cultural ecology covering IP incubation, product design, omni-channel retailing and