人工智能和自动化在旅行、交通、旅游和酒店业的兴起（英）

T H E R I S E O F A I & A U T O M AT I O N I N T R AV E L , T R A N S P O R TAT I O N , T O U R I S M & H O S P I TA L I T YHow are the movers & shakers capitalizing on disruptions?2025C O N T E N TFORE WORD 4E XECUTIVE SUMMARY 61. MOS T DISRUP TIVE AI & AUTOMATION APPLICATIONS 82 . THE RISE OF AI & AUTOMATION IN MOBILIT Y 103 . RE VOLUTIONIZING R AIL TR ANSP OR T WITH AI & AUTOMATION 144 . THE TR ANSFORMATION OF AVIATION THROUGH AI & AUTOMATION 185 . AI & AUTOMATION IN LOGIS TIC S & SUPPLY CHAIN 226 . ADVENT OF AI & AUTOMATION IN THE P OR T S & MARITIME SEC TOR 267. AI & AUTOMATION IN THE TOURISM & HOSPITALIT Y SEC TOR 288 . TOP 5 CHALLENGES WITH IMPLEMENTING AI & AUTOMATION 32CONCLUSION 3 42PETTER KILEFORSManaging Partner, Growth Stockholm FRANCOIS-JOSEPH VAN AUDENHOVEManaging Partner, Global Practice Leader, Travel, Transportation, and Hospitality (TTH) BrusselsMICHAEL ZINTELManaging Partner, TTH FrankfurtMARTIN GLAUMANNPartner, Innovation Stockholm MICHAEL MAJSTERPartner, Innovation Brussels SHOTA MITSUYAPartner, Innovation ToykoMICKAEL TAUVELPartner, TTH ParisJIM MILLERPartner, TTH BostonEDOUARD MOULLEPartner, TTH ParisCAMILLA BEVILACQUAPartner, TTH DubaiNICHOLAS NAHASPartner, TTH DubaiPAOLO CARLOMAGNOPartner, TTH DubaiDANIEL CHOWPrincipal, TTH SingaporeOLIVER PILOTPrincipal, Innovation LondonHARSHIT GARGManager, TTH DubaiFILIP FRANZÉNConsultant, TTH StockholmOSCAR BYLUNDConsultant, TTH StockholmSOFIE DRUGGE ENEROTHBusiness Analyst, Innovation StockholmA U T H O R S3Three years after the publication of our first Viewpoint on the state of the art of AI in mobility,1 we believe it is now time to refresh our perspective with the latest use cases and advancements in the adoption of AI in the travel and transport industry. Despite being around for almost 60 years, three years in the area of AI — and certainly these last three years — feel like a whole era: just consider the eruption of generative AI (GenAI) in our daily lives less than two years ago — first with text, followed by image, sound, and lately video generation. Now is also the time when identifying AI use cases purely centered on the bottom line has become mainstream, meaning that the low-hanging fruit has long been plucked, leaving only deeper, more complex opportunities for AI-driven innovation, growth, and new business models to truly drive sustainable value and differentiate over the long term.Petter Kilefors Managing Partner, Growth F O R E W O R D4R E P O R T: T H E R I S E O F A I & AU T O M AT I O N I N T R AV E L , T R A N S P O R TAT I O N , T O U R I S M & H O S P I TA L I T Y5A R T H U R D . L I T T L EThe travel and transportation sector has undergone significant transformation following the COVID-19 pandemic, with a marked shift in demand patterns necessitating a move toward more personalized, electrified, and integrated mobility solutions. Central to this transformation is AI, which has emerged as a critic