2023年全球消费者趋势（英）

CONSUMER TRENDSGLOBALWhat consumers want and why—now, next and in the future2023Editors’ noteAs experts in what consumers want and why, we’re best suited to accurately predict the future of consumer behaviour and what that means for brands. And we’ve been leading the industry for half a century. More recently, in the autumn of 2019, we took a bold, new approach to predicting the future of global consumer markets and expanded our outlook to 10 years. Mintel’s 2030 Global Consumer Trends were developed as a living, growing prediction model that will adapt to the unforeseen. Centred around the Mintel Trend Drivers (Wellbeing, Surroundings, Technology, Rights, Identity, Value and Experiences), the model supports the fluid acceleration or deceleration of the trends according to the reality of individual markets, allowing us not only to be more adaptive and reactive to change but also to continue to focus on the future.As the COVID-19 pandemic unfolded, impacting nearly every industry worldwide, our consumer expertise and prediction model meant we were well placed to analyse how it would impact markets and how changes would play out over the coming decade. And not only did our 2030 predictions hold true, but the pandemic accelerated many of the shifts we foresaw. Looking ahead to 2023, our trend analysis and prediction research are grounded in observations of the seven Trend Drivers and backed by Mintel’s robust consumer and market data. We then layer economic, demographic, technological, political and sociological (to name a few) data sets to analyse the impact that internal and external environmental change has on consumer motivation and choice and the behaviour that stems from it. From there, we observe and identify crucial connections between developments, patterns and disruptions in consumer behaviour. The combination of consumer and market data, predictive analytics, action-oriented insights and expert recommendations is an innovative approach that’s uniquely Mintel. We put everything into context to better understand what it means for—and how it could inspire—our clients’ business decisions across industries, categories and demographics, and amid global themes and times of uncertainty. By providing implications for the short, medium and long term, we highlight the most important issues that brands need to think about when it comes to engaging with consumers in an ever-changing world. While extensive, what you’ll read here isn’t exhaustive. The full and in-depth insight and analysis of Mintel’s 2023 Global Consumer Trends are available exclusively to Mintel clients. Please get in touch with your Account Manager for more information. If you’re not a Mintel client, visit mintel.com to get in touch. We look forward to hearing from you.SIMON MORIARTY Director of Mintel Trends, EMEAMATTHEW CRABBE Director of Mintel Trends, APACDANA MACKE Director of Mintel Trends, AmericasTable of contentsSeven core drivers of consumer behaviour.Mintel Trend Dri