2019年饮食趋势

GLOBAL FOOD AND DRINK TRENDS 2019Modern takes on sustainability, health and wellness, and convenience will reshape the food and drink industry in 2019 and beyond. 32 | FOOD AND DRINK TRENDSMintel is excited to introduce three forward-looking trends that our analysts predict will lead the momentum of food and drink innovations worldwide in the months and years ahead. The new trends build upon our previous Global Food and Drink Trend predictions, announced annually since 2015, that have identified the importance of craftsmanship, formulation opportunities with plants, the need to build trust with consumers and much more.This year’s predictions are based upon insights provided by more than 90 Mintel analysts and thought leaders, representing expertise in food and drink industries across Europe, Asia Pacific, and the Americas. Our illuminating conversations with Mintel experts from more than a dozen countries led to the identification of new trends in sustainability, health and wellness, and convenience that we believe will drive formulation, packaging, marketing and more in the years ahead. These analyst-led opportunities are supported by Mintel’s proprietary consumer research from 15 countries, international food and drink launches collected on Mintel Global New Products Database (GNPD), and emerging developments observed by the worldwide network of Mintel Trends analysts. On behalf of Mintel, we welcome the opportunity to discuss how these predictions can help to grow your businesses. We wish you the best in the year ahead.EDITOR’S NOTEJenny Zegler Associate Director, Mintel Food & DrinkEVERGREEN CONSUMPTION PAGE 6THROUGH THE AGES PAGE 16ELEVATED CONVENIENCE PAGE 26EVERGREEN CONSUMPTION | 54 | FOOD AND DRINK TRENDSEVERGREEN CONSUMPTIONEVERGREEN CONSUMPTION | 76 | FOOD AND DRINK TRENDSThe definition of sustainability is extending to encompass the entire product lifecycle. This more circular approach will require companies, retailers, and consumers to embrace their roles in the sustainable sourcing, production, distribution, consumption and disposal of products. There is a movement towards circularity as new approaches to sustainability span the entire life of a product, from ingredient sourcing to package design, disposal, or reuse. The 360-degree approach reflects the principles of a circular economy, where resources are kept in use for as long as possible, extracting the maximum value while in use and then recovering materials at the end of use. Collaboration between suppliers, manufacturers, governments, non-profits, retailers and consumers can help to ensure sustainability extends from farm to retailer to fork to bin and, ideally, to rebirth as a new plant, ingredient, product or package.WHAT’S THE OPPORTUNITY?A circular view of sustainability that spans the entire product lifecycle requires action from suppliers to consumers.David Luttenberger, Global Packaging DirectorEmma Schofield, Global Food Science Analyst“The idea of and g