2019年全球美容及个人护理趋势（英文）

2019 GLOBAL BEAUTY AND PERSONAL CARE TRENDSub-Zero WasteA new dawn is fast approaching for beauty and personal care.0405WHAT IS THE TREND? If brands don’t change their approach now, they won’t exist in the future. Beauty and personal care (BPC) businesses must switch to a whole new paradigm in terms of sustainability and zero waste. Some companies are already discussing totally circumventing packaging. This is not just a trend, it is a movement.WHAT YOU SHOULD DO ABOUT IT Gaining the first-mover advantage is key. The companies that put current profits ahead of investment in zero-waste solutions will lose out in the long term. Indie brands already have an edge, as they have built their business practices around ethics. High-profit BPC brands that aren’t investing in this area are already condemning themselves.HOW YOU CAN LEAD THE MOVEMENT Being sustainable doesn’t mean compromising on quality or luxury. Innovate and be clever with upcycling concepts, refills, and product-life extensions. Be transparent to create a better relationship with consumers and provide them with the guidance and education to make changes.Why you must act now.0607YOUR CUSTOMERS DEMAND ACTIONThis is not just a trend; it’s a movement towards a ground-shaking new archetype for the industry. Some BPC companies are already discussing completely removing packaging from the equation. If brands don’t change their approach now, they will become insignificant.The first-mover advantage is key to achieving success and brands that place current profits ahead of making the necessary investment in zero-waste will not be around in the future.Native brands already have the upper hand as they have built their business practices around ethics. Larger brands, who are moving as slow as oil tankers, must think about becoming speedboats to catch up with smaller, more nimble competitors.Your customers are paying a lot more attention to their impact on the planet and climate change calls are more drastic than ever before. A bigger-picture focus is needed throughout the beauty and personal care industry supply chain for a true zero-waste mentality.What is the trend?0809This is not just a trend; it’s a movement towards a ground-shaking new archetype for the industry.1011As waste reduction becomes more evident in day-to-day lives, more global consumers will scrutinise their beauty routines.54% of Brazilians who are potential buyers of green/ethical products say they purchase sustainable/environmentally friendly goods because they don’t like to waste.44% of US natural/organic personal care consumers, who buy a mix of mainstream and natural/organic brands, say they live sustainably.IT’S THE DAWN OF A TOTAL LIFESTYLE SHIFT24% of Indian consumers are motivated/would be motivated to live a more ‘natural’ lifestyle to support environmentally conscious businesses.`*Mintropolitans are broadly defined by Mintel as those who represent a significant, sophisticated consuming group (aged 20-49) who pursue