Brand Finance_最有价值和最强大的NFL品牌的2025年度报告（英）2025

The annual reporT on The mosT valuable & sTrongesT nFl brandsNFL 2025Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance NFL 2025brandirectory.com/nfl  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Laurence Newell, Managing Director, Brand Finance Americas Sector Overview 6Valuation Analysis 8Most Valuable NFL Team Brands 2025 9 Most Valuable Brand: Dallas Cowboys 11Brand to Watch: Detroit Lions 12Brand Strength Analysis 13Insights 15How HCLTech’s NFL sponsorship delivered 16 $247 million in brand value Hugo Hensley, Head of Sports Services, Brand FinanceA shared mission between Mass General Brigham 22 and the New England Patriots Mark Bohen, Chief Marketing and Communications Officer, Mass General BrighamBridging the gap between perception and 24 engagement in American sports leagues Annabella Garnham, Senior Analyst, Brand FinanceResearch insights – beyond the USA 28Scott Moore, Manager, Sports Services, Brand FinanceHow NoLo alternatives are changing the game 32 in sports marketing Henry Farr, Valuation Director, Brand FinanceEnterprise Valuation 34Brand Equity Research 37Brand Value Ranking (USDm) 40Brand Strength Index Ranking 41Methodology 42Sport Services 50The Cowboys cement their unmatched run as the most valuable and strongest brand in the NFL + The Dallas Cowboys remain the NFL’s most valuable brand at $3.0 billion, worth more than twice that of runner-up the Philadelphia Eagles + The Philadelphia Eagles climb into second, with brand value up 10% to $1.3 billion, driven by Super Bowl success + The Las Vegas Raiders hold third place, with brand value steady at $1.2 billion + The Detroit Lions rise 11 places to 15th, with brand value u