B2B电子商务采用指南：如何留住客户（英）

How to Keep Customers Coming BackThe Essential B2B E-Commerce Adoption GuideGUIDEContents→ The Reason Your B2B Web Store Is Struggling: Adoption- Increased B2B web store adoption: what you stand to gain - How does poor B2B e-commerce adoption hurt your business? → Do Your Customers Use Your Web Store? - How do you measure B2B e-commerce adoption, and why is it important? → Five Common Causes of Poor Web Store Adoption- Mainstream e-commerce solutions don’t meet B2B demands - Unreliable information leads to broken trust- Internal resistance results in lost opportunity - Poor communication leaves customers disengaged - Absence of efficient goal setting to track progress → Quiz: Is Your Web Store Optimized For E-Commerce Adoption?→ How ERP Integration Supercharges Your Adoption Rate - Foster collaboration with your internal teams - Prioritize customer experience (CX) with personalization - Onboard customers to create brand advocates - Harness the potential of your tooling through SMART goals → Next Steps: How To Use This Guide To Drive Your Web Store Adoption → Bonus Content: SMART Goal template for e-commerce success 030406070810111112121314151617181920212The Essential B2B E-Commerce Adoption Guide: How to Keep Customers Coming Back If you’ve had any experience in or around a B2B web store, then you probably already know customer adoption is half the battle. The reason? It’s tough to meet the expectations of buyers, who are accustomed to seamless B2C purchasing experiences. Equally challenging is the buy-in of commercial teams, who view e-commerce projects as threatening at worst, and unnecessary at best.At Sana Commerce, we’ve studied the core components of what makes a B2B web store work. For over 15 years, we’ve helped B2B organizations apply those components to run highly successful web stores, and now, we’re sharing our expertise. The Reason Your B2B Web Store Is Struggling: Adoption In the Essential B2B E-commerce Adoption Guide, you can expect to learn: – Why adoption is integral to your digital transformation strategy and success – What’s stopping your customers from adopting your web store– How you can get them to not just use your web store, but return– Where you stand with B2B e-commerce adoption currently– When you can expect to see actionable results (with the help of SMART goals) Ready to get your B2B web store set up for success? Let’s get started. 3The Essential B2B E-Commerce Adoption Guide: How to Keep Customers Coming Back Increased e-commerce adoption: what you stand to gain Adoption directly correlates to e-commerce project ROI. Adoption allows your sales teams to streamline their efforts. Let’s start with the obvious: for your e-commerce project to provide high ROI, you need customers to adopt your web store. E-commerce projects are sizeable investments, and when adoption is a priority, you reap the rewards of a high ROI. Wondering how? An automated web store empowers your customers wit