2024-2025年旅游趋势报告（英）

ASA Travel Trend Report 2024-2025Overview3OVERVIEWExceptional, personalised service is now more crucial than ever in the luxury hospitality sector. Projections indicate that the luxury market will expand at a faster rate than any other hotel category, reaching 6% annual growth by 2025. This growth is fueled by increasing competition, with a proliferation of luxury hotels and alternative accommodations like upscale villas offering chef and staff services. Even non-luxury properties are improving their physical amenities, narrowing the gap in terms of luxurious features like plush bedding and rainfall showers.However, the definition of luxury is evolving beyond tangible elements. Affluent travellers increasingly prioritize unique experiences, vibrant atmospheres, and personalised service over traditional opulence. Consumer spending data confirms a growing interest in experiential travel and a decline in demand for nonessential goods.Research from McKinsey suggests that the most influential factor in a traveller's choice of hotel brand is not price, quality, or convenience, but rather positive past experiences.© ASA Luxury4THE LUXURY TRAVELLER OF 2025Pricing High prices and dynamic pricing has pushed the UK market away from certain destinations that they feel can be visited another time. The cost of a luxury trip in Europe in peak season is now on par with bucket list trips on the other side of the world. HNWI in the UK London and the UK are home to large groups of HNW, non-UK-born individuals, who read the British press but do not travel under a British passport. It is important to keep this in mind when observing sales and booking demographics. Last-minute bookingsThe desire for flexibility and financial or political uncertainty has led to a surge in last-minute travel bookings. This has been felt around the world and it's here to stay. The luxury traveller of todayJust 35% of the luxury-travel market is now composed of travellers with net worths of between $100,000 and $1 million. Furthermore, 80% of the luxury leisure market is made up of people below the age of 60. Spending on travel peaks between the ages of 40 and 60, and younger travellers show an increasing willingness and ability to spend at luxury levels. – McKinsey & Co.'s State of Tourism and Hospitality 2024 ReportTravel Agents and Tour Operators Luxury travellers continue to use travel agents and TOs instead of online platforms, in part because they simply want someone else to take care of the transactional booking details. Today’s luxury travel agents are given more power by technology and data that enable both a personalised touch and a robust, responsive level of back-end service. Subscription-based travel clubs that meet all these needs by giving paying members access to an exclusive, carefully curated selection of properties, activities, and agency services have become an attractive solution, especially for younger luxury travellers. The same is true for TOs, for peace of mind w