世界旅游目的地竞争潜力指数报告（2025）-WTCF-PATA

World Tourism Destination Potential CompetitiveIndex Report (2025)Preface前言4 Definition of Potential Competitive Cities for the Report报告中“竞争潜力城市”的定义6City Potential Competitive in Context城市竞争力的背景分析8Methodology研究方法10Scoring Criteria评分标准12Top 20 Potential Competitive Cities Matrix全球前 20 名竞争潜力城市矩阵16Detailed Case Studies from the Top Ten Potential Competitive Cities全球前十名竞争潜力城市的详细案例研究18——Singapore: A Model for Integrated Urban Tourism新加坡：一体化城市旅游的典范18——Dubai: A Future-Focused Hub of Experiential Tourism迪拜：面向未来的体验式旅游中心20——Tokyo: Where Tradition Meets Technological Precision东京：传统与现代科技的完美融合22——Barcelona: Navigating Growth Through Cultural Identity and Tourism Management巴塞罗那：通过文化特色与旅游管理推动行业增长24——Beijing: Cultural Depth and Strategic Vision in A Global Tourism Capital北京：世界旅游之都的文化底蕴与战略眼光26目录TABLE OF CONTENTS——Bangkok : A Regional Powerhouse of Affordable, High-Impact Tourism曼谷：经济实惠且颇具影响力的区域旅游中心29——Seoul: A Smart Cultural Capital leading the Way in Urban Tourism Innovation首尔：引领城市旅游创新的智慧文化之都31——Istanbul: A Crossroads of Continents and Civilisations伊斯坦布尔：连接欧亚大陆和不同文明的十字路口34——Shanghai: China’s Global Gateway for Business and Cultural Exchange上海：中国通向世界的商业与文化交流枢纽36——Vancouver: A Sustainable City of Nature, Innovation, and Inclusion温哥华：自然、创新与包容并举的可持续发展城市38Key Insights and Trends from the 20 Potential Competitive Cities前 20 名竞争潜力城市的核心洞察与发展趋势40Tourism Policy Implications for Potential Competitive Cities 面向竞争潜力城市的旅游政策启示46A Roadmap for Future Potential Competitive Cities未来竞争潜力城市的发展路线图51KPI’s for Potential Potential Competitive Cities竞争潜力城市的关键绩效指标（KPI）58Rapid Assessment for Potential Competitive Cities竞争潜力城市的快速评估框架65Expert Contributors专家团队69Abbreviations术语解释70World Tourism Destination Potential Competitive Index Report (2025)4PrefaceAs the world continues to experience rapid urbani-sation, economic growth, and evolving travel trends, a new generation of potential competitive cities is reshaping the global tourism landscape. These cit-ies—ranging from established hubs to rising stars—are demonstrating remarkable potential to lead in tourism, business, and cultural innovation. This report, the World Tourism Destination Potential Competitive Index, serves as a comprehensive analysis of these globally competitive urban destinations, providing a structured framework to assess their strengths, oppor-tunities, and pathways for sustainable growth.In an era where tourism plays a crucial role in urban development, the ability of competitive cities to stra-tegically position themselves on the global stage has never been more important. By evaluating key factors such as cultural and natural attractions, strategy, infra-structure, accessibility, cultural appeal, marketing, sus-tainability, business environment, and governance, this report offers valuable insights for city tourism boards, policymakers, investors, and stakeholders seeking to enhance competitiveness and create tourism ecosys-tems that benefit residents, visitors, businesses, and the environment alike.前言在全球快速城市化、经济增长和旅行趋势演