AI时代保持领先：领导者指南

Staying ahead 
in the age of AI
A leadership guideForewordArtificial intelligence is accelerating on every frontIntelligence5.6xgrowth since 2022 in frontier scale AI model releases 1Cost280xcheaper to run GPT-3.5-class models in just 
18 months 2Adoption4xfaster adoption than desktop internet 3The pace of AI progress is unlike anything we’ve seen in technology. Early adopters are already growing revenue 1.5× faster than peers, yet many companies feel the pace is too fast to plan for effectively. One of the questions we hear most is how to keep up, enable employees to adopt AI, and build an AI-first organization.Drawing on the experience OpenAI has had with leaders at companies like Estée Lauder, Notion, the San Antonio Spurs, and BBVA, this playbook shares five practical steps - Align, Activate, Amplify, Accelerate, and Govern - to help your organization move quickly and confidently as AI continues to advance.2Staying ahead in the age of AITable of contentsWhat we’ll cover in this guideWe’ve captured these 5 principles from conversations with our customers and we’ll share guidance, practical tips, and customer stories throughout. 01AlignHow to align your company, employees and leadership on your AI strategy.02ActivateHow to enable and motivate teams to use AI. 03AmplifyHow to amplify wins and use cases across your teams.04AccelerateHow to speed up decisions to keep up with AI.05GovernHow to run lightweight guidelines and responsible AI use. By the end of this guide you should have clear next steps on how to keep ahead of AI progress. 3Staying ahead in the age of AIAlignAlignEmployees adopt change faster when they clearly see how new AI initiatives enhance their skills, enable more meaningful work, and contribute to their company’s competitive advantage. Leaders play a critical role in driving this alignment by explicitly communicating the purpose behind AI initiatives, demonstrating their commitment, and actively supporting employees throughout the transition.Alignment practices we’ve seen workExecutive storytelling to set the visionBe specific on why AI adoption is key to your company's future, whether it's keeping pace with competitors, responding to evolving customer expectations, or sustaining growth. When employees hear a thoughtful “why,” it creates trust and clarity, helping them see how these changes align with their own work and goals.Set a company-wide AI adoption goalDefine a measurable goal that connects AI adoption to everyday work. This could be new use cases, frequency of AI tool usage, or setting benchmarks for team experimentation, and incorporate these goals into company planning and KPIs. Communicate this goal through all-hands or company updates to build momentum and signal that AI is part of how work gets done.Example: The CEO of Moderna set a clear expectation that employees should be using ChatGPT 20 times a day, reinforcing AI adoption as a core part of how work gets done across the company.Leaders role-modeling AI useAs