2025上半年农产品电商报告

1第 21 个发展报告2025 上半年中国农产品电商发展报告Report of E-Business for Agricultural Products in China in the First Half of 20252025 年 8 月 28 日2目录一、引言.............................................................................................................................................5（一）中国电商经历了五个发展阶段....................................................................................5（二）两个基本结论................................................................................................................ 6二、背景.............................................................................................................................................7（一）国际背景........................................................................................................................ 71、三大不确定因素.......................................................................................................... 72、全球经济增长减缓...................................................................................................... 73、全球贸易 10 年来新低................................................................................................7（二）国内背景........................................................................................................................ 71、GDP 增长 5.3%。......................................................................................................... 82、夏粮再获得丰收。...................................................................................................... 83、新增消费品超 800 万种。..........................................................................................84、货物贸易额超 21 万亿元。........................................................................................95、AI 技术加快普及。....................................................................................................106、农村网民达 3.22 亿人。...........................................................................................107、社会消费品零售总额超 24 万亿元。......................................................................108、网络零售额增长 8.5%。...........................................................................................119、寄递业务超过 1000 亿件。......................................................................................1110、物流费用率降到 14%。..........................................................................................1211、跨区域人员流动量超 330 亿人次。......................................................................1212、“中国游”变“中国购”。..................................................................................1213、节庆消费活跃。......................................................................................................1314、电影消费火热。......................................................................................................1315、乡村居民收入增幅超过城镇。..............................................................................13三、上半年农产品电商现状.......................................................................................................... 14（一）网上期货期权交易.........................