2024年YouTube对美国影响（英）

A platform for growth through creativityExploring YouTube’s U.S. Impact in 2024@FirstWeFeast@CowboyKentRollins@blogilates03 A letter from YouTube CEO04 YouTube’s Impact in the U.S. 06 Shared Opportunity15 Shared Growth20 Shared Learning27 Shared Culture36 AppendixThe data in this report is taken from research completed by Oxford Economics, unless otherwise noted. For more information, please see Survey Methodology and Economic Modeling Methodology Q&A at the end of this report. 2Impact in the U.S.Shared LearningShared CultureAppendixShared GrowthShared OpportunityForewordNeal MohanWe launched the YouTube Partner Program in 2007, which laid the foundation of the creator economy as we know it today. At that time, the term creator didn’t even exist — now it’s a dream career for millions of people.With more viewers and more advertisers coming to YouTube, the opportunity for creators has never been greater. For over a decade, the total amount YouTube has paid creators has grown every single year. And this growth has accelerated the last three years.And for the first time, YouTube eclipsed $50 billion in total U.S. GDP contribution in 2024, supporting 490,000 jobs. There are more ways for creators and businesses to make money on YouTube than ever, and we’re seeing them reinvest this money in their content, teams and operations.Looking at this momentum and toward the next two decades, the creator economy is just getting started. Thank you to everyone who has been a part of YouTube’s incredible story so far. We’re excited to see what our next 20 years have in store.Neal MohanYouTube CEOIn just two decades, YouTube has fundamentally reshaped how we watch and create entertainment. YouTube has become the destination for all the content people love from scripted shows and podcasts, to music and live sports. And it’s all thanks to our creators.Impact in the U.S.Shared LearningShared CultureAppendixShared GrowthShared Opportunity3ForewordIn 2007, YouTube had a radical idea that shouldn’t have been so radical — what if creators earned a real share of the value they create? By sharing more than half of advertising revenue directly with creators, YouTube broke down the traditional barriers to entry. This empowered anyone to build a business, generate an income and hire employees, establishing the creator economy and fostering the rise of next-generation media companies.Today, YouTube provides a vibrant platform for millions of businesses and content creators to connect with Americans and the world. These creative entrepreneurs are making videos for the billions of people who turn to YouTube every month for entertaining, educational and cultural content.*According to research by Oxford EconomicsYouTube’s impactin the U.S.GDPFTEYouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP in 2024.*YouTube’s creative ecosystem supported more than 490,000 full-time jobs in the U.S.*490K$55BForewordShared LearningShared CultureAppe