2025年解锁全球增长：商户如何把握电商支付的未来机遇研究报告（英文版）-ECommPay

Unlocking global growth: 
How merchants can seize 
the future of e-commerce payments2The global e-commerce landscape is undergoing an extraordinary transformation. With sales globally set to soar from $5.13 trillion in 2022 to $8.09 trillion by 2028, merchants find themselves at the forefront 
of a vast and expanding global opportunity. But while the potential 
is immense, success in international markets hinges not just 
on ambition, but on strategy, insight, preparation and adaptability.Expanding across borders is no longer a luxury – it’s a necessity 
for growth. However, it's a path lined with complexity. From navigating regional payment preferences, complex regulatory requirements and tax regulations to building robust fraud prevention frameworks, the road 
to global success demands more than a simple translation of a business model. It requires true localisation – of payments, of customer experience, and of operational infrastructure.This guide explores exactly that. Drawing on insights from leading global brands such as Booking.com, Wayfair, Mastercard, and Bolt, 
it highlights the critical role that localisation and innovation play 
in unlocking new markets. It demonstrates how aligning with local expectations – from website interfaces to fulfilment logistics – 
can significantly boost conversions and deepen customer loyalty.This guide isn’t just about expanding globally – it’s about doing it right. By focusing on localising payment methods, offering diverse currencies, streamlining logistics, and staying on top of financial data and compliance, businesses can create seamless, customer-centric experiences that resonate on a global scale.Navigating the maze of regional laws, integrating fraud protection, 
and optimising fulfilment processes are just a few of the areas where merchants need expert guidance. The world is ready for the next wave of success stories, and with the right partners by your side, the rewards are within reach. So, whether you’re just starting to consider international expansion or looking to sharpen your global strategy, 
this guide offers the insights you need to thrive. The global 
e-commerce revolution is here – and now is the time 
for merchants to seize it.Willem WellinghoffChief Compliance Officer and UK Chair, EcommpayForeword3The global e-commerce boomWhat's driving e-commerce growth?5601027Think local: Localisation boosts conversion rates2.36Tech innovation: The key to scaling2.16Changing consumer habits: The rise of cross-border shopping2.2Navigating the challenges of global e-commerce8038Payment preferences & currency choice3.19Regulatory compliance: A moving target3.29The push for tokenization: A safer, smarter way to pay3.310Global competitiveness3.410Currency exchange & fees3.510Localisation beyond payments3.6Contents4How payment orchestration benefits e-commerce merchants expanding overseas1104Issuing global payouts1205Fraud prevention & high authorisation rates1306Language & cultural barriers1407Logist