2025年全球旅游业预测-Booking

Booking.com’s Travel Predictions for 2025 GlobalBooking.com Travel Predictions 2025What the reportis all aboutDefying convention to deepen connectionsTravelers are rejecting tradition to rewrite the rules on age, gender and sense of self, taking travel in new directions. In the face of rising isolation and polarization in the world, we are seeing the opposite in travel. Instead of retreating, many travelers want to redefine how they experience and engage with the world around them.27,713travelers33countries & territoriesResearch commissioned:Exploring how travelers plan to break away from the status quo, our research reveals nine predictions which foresee 2025 being the year that ushers in a new way of experiencing the world. NoctourismPassport to immortalityAI = alternative itineraries123Multigen megatripsBoyz II zenAgeless adventures456Neuroinclusive navigationVintage voyagingThe gate escape789NoctourismWith space tourism edging ever closer to reality, travelers will be focused on building connections with the universe as they turn to more attainable astro-pursuits in 2025. 1 59% GloballyLook for once in a life cosmic events 57% GloballyInterested in constellation tracking 72% GloballyConsider darker destinations with starbathing experiences 59% GloballyWant star guidesDark sky experiencesDitching the daylight crowds for midnight magic, travelers are looking for more stellar adventures. Here’s what they think about: 6Climate concerns are a big influence Prioritize protection from UV raysTravelers areplanning to reducethe amount of time they spend in the sun.61%Want to reducelight pollutionTravelers areappreciating thenocturnal worldmore, booking accommodationwithout lights toreduce light pollution.54%Look to stay coolTravelers arepreferring to vacationin cooler locations.42%Reduce time in the sun Travelers are planning activitiesin the eveningsand early mornings when the sunis at its lowest.57%Avoid daytime temperaturesTravelers are considering nighttime pursuits to avoid rising daytime temperatures.54%Booking.com Travel Predictions 2025Passport to immortalityAs the focus on wellness intensifies, travelers are no longer seeking vacations purely for relaxation. In 2025, longevity retreats are gaining popularity, offering immersive experiences aimed at fostering long-term health and vitality rather than short-term rejuvenation.2 860%Travelers search for the elixir of lifeof travelers are interested in a longevity retreat —a supercharged flex on traditional wellbeing itineraries where temporary fixes are replaced in pursuit of a longer, healthier life.58%of travelers reveal they would pay for a vacation with the sole purpose of extending their lifespan and wellbeing.Travelers are driven by the desire to cultivate better lifestyle choices. 2025 could mark the first year of the rest of their longer lives. Booking.com Travel Predictions 2025Prioritized wellbeing treatments: Top priority treatmentsHere’s what travelers rated high as their wellbeing needs