品牌价值-最具价值和最强大酒店品牌50强2025年度报告（英）

Hotels 50 2025 The annual report on the most valuable and strongest hotel brands Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Hotels 50 2025brandirectory.com/hotels  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand FinanceSector Overview 6Valuation Analysis 8Most Valuable Hotel Brands 2025 9Most Valuable Brand: Hilton 10Brand Strength Analysis 11Luxury Hotels 14 Brand Value & Brand Strength RankingLeisure & Tourism 16 Brand Value & Brand Strength AnalysisSustainability Analysis 18Brand Spotlights 20Hilton 21Chris Silcock, President, Global Brands and Commercial ServicesTaj 24Puneet Chhatwal, MD & CEO, IHCLHotels Brand Value Ranking (USDm) 27Leisure & Tourism Brand Value Ranking (USDm) 28Methodology 29Our Services 35Hilton checks in at #1 for 10th year running + Hilton is the world’s most valuable hotel brand for the 10th year running, brand value up 30% to $15.1 billion + Taj ranks as the world’s strongest hotel brand with a BSI score of 92.2 out of 100 + Total brand value of the top 50 hotel brands rises 4% to $58.8 billion + Marriott climbs to 3rd place, overtaking Hampton Inn in the value ranking + Premier Inn surges into the top five for brand strength, up from 22nd last yearForewordBrand Finance Hotels 50 2025brandirectory.com/hotels  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enabling organisations to differentiate themselves, attract loyal customers, and build resilie