盛行风：2025年重塑亚洲医疗保健的五股力量（英）-艾昆纬

White PaperPrevailing Winds: Five Forces Reshaping Asia’s Healthcare in 2025SAM SCIBETTA, Consultant, Consulting Services, IQVIADEVARAJ SUBRAMANIAM, Principal, Consulting Services, IQVIATable of contentsIntroduction 1Prevailing winds 2The silver surge 2Middle class expansion 2Geopolitical headwinds 3Technology’s forward march 35 key healthcare themes 4Theme 1: From digital consumers to digital health societies 4Theme 2: From volume- to value-based care 6Theme 3: Private services accelerate 9Theme 4: Health sovereignty reigns — nationalism meets necessity 11Theme 5: AI finds its footing — and its edge — in Asia 13Key implications for stakeholders 16Industry 16Healthcare services 16Government 16Conclusion 17References 18About the authors 19About IQVIA Asia Pacific 19 iqvia.com | 1IntroductionAsia’s healthcare landscape in 2025 is undergoing a rapid transformation, shaped by deep-rooted demographic, economic, and technological shifts. As these “prevailing winds” converge, five foundational themes are emerging to redefine how health is accessed, financed, and delivered across this diverse region (Figure 1).Firstly, digital health societies are emerging as increasingly connected and health-conscious consumers embrace digital tools to manage their care. This shift is being enabled by governments investing in national health platforms, interoperable data systems, and frameworks that support digital integration. Secondly, healthcare systems are strategically transitioning from a volume-based approach to a value-driven model. This shift marks a new phase where patient outcomes, operational efficiency, and equity take precedence over the mere quantity of procedures performed.Thirdly, private healthcare services are rapidly advancing as the consolidation and expansion of hospitals and pharmacy chains become standard practice. Fourthly, health sovereignty is increasingly an imperative, and countries are beginning to prioritize domestic manufacturing, regulatory autonomy, and strategic control over supply chains and health infrastructure: a shift amplified by geopolitical uncertainty and lessons from the pandemic. Finally, Artificial Intelligence (AI) is set to find its footing in Asia, as consumers across the region are more open to its potential and uses.Figure 1: 2025 APAC healthcare landscape Abbreviations: APAC — Asia Pacific Source: IQVIA analysisDigital health societies emergeVolume to value in carePrivate services accelerateHealth sovereignty reignsAI finds its footing — and its edge — in AsiaTransformation of digital consumers and digital health products into integrated health ecosystemsRising costs and new technologies are leading to new initiatives to prioritize value in care across APACPrivate healthcare services take center stage in advancing delivery and filling gap of underserved populationCountries prioritize independence and moving up the value chain for healthcare production and servicesPilots turn into scaled solutions as policies and inv