2025年第一季度亚洲快速消费品市场概览（英）-凯度

DATA PERIOD:MAT Q1 2025MARKETS:Chinese Mainland | Indonesia | South Korea | Malaysia | Philippines Thailand | Taiwan | Vietnam | India | UAE | Saudi ArabiaASIA’S FMCG MARKET AT A GLANCEQ1 2025 EditionWorldpanel by Kantar2Welcome to Asia PulseAs we opened 2025, the FMCG sector in Asia exhibited cautious growth with a 2.8% rise in value through Q1. While slightly below last year’s Q1 performance, this demonstrates the region’s ability to navigate evolving market conditions and ongoing macroeconomic pressures.Unlike preceding quarters, there was no single overarching trend across Asia during Q1. Each sector and geographical area tells a unique story – highlighting that there is no ‘one-size-fits-all’ solution for growth in the region. From stability in home care and food categories in some markets, to the dynamic expansion of beverages in others, brands must carefully analyse category and regional nuances to unlock growth opportunities.In this edition of Asia Pulse, we explore how 11 key markets are adapting to these fragmented shifts, and provide in-depth insights into sector-specific dynamics and emerging consumer behaviours. Worldpanel’s comprehensive data illuminates shopper habits, category performance, and evolving strategies for brands seeking success in Asia’s complex landscape.Want to explore how your brand can thrive in this diverse market?Let’s connect and uncover the opportunities that lie ahead.Asia Overview•FMCG•Food•Beverages•Dairy•Home Care•Personal Care•Chinese Mainland•Taiwan•India (Urban)•South Korea•United Arab Emirates•Indonesia•Malaysia (Peninsular)•Thailand•Philippines•Vietnam Urban/ Rural•Summary•FMCG Growth Overview•FMCG Growth by Sub-regionsPerformance by SectorsPerformance by Markets2Q1 2025 | Summary Asia% Value Change FMCG – MAT Q1 2025 vs. Year AgoAsiaNorth AsiaWest & South AsiaSoutheast AsiaTotalChinese MainlandTaiwanSouth KoreaIndia(Urban)Saudi ArabiaUAEIndonesiaMalaysia (Peninsular)ThailandPhilippinesVietnam (Urban)Vietnam (Rural)FMCG Total2.81.28.84.27.1-1.4-0.95.54.12.75.50.31.0Food3.52.410.03.05.60.2-2.03.24.66.56.50.8-0.3Beverages4.14.35.4-0.79.7-0.1-2.26.15.60.17.1-1.9-2.2Dairy-1.5-3.61.05.512.7-0.43.21.52.21.70.01.62.6Home Care4.53.66.42.08.8-7.05.46.42.00.79.60.81.4Personal Care2.3-0.812.89.88.7-7.8-6.97.24.41.13.70.16.3Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5%O V E R V I E W3FMCG Growth in Asia: YOYAsia/MAT Q1 2025 – Value Spend Growth vs YA3.73.49.0-0.55.42.72.83.54.1-1.54.52.3FMCGFoodBeveragesDairyHome CarePersonal CareO V E R V I E WQ1 2024Q1 2025Note: this chart excludes Saudi Arabia4FMCG Growth in Asia: YOYAsia/MAT Q1 2025 – Value Spend Growth vs YAFMCGFoodBeveragesDairyHome CarePersonal CareSoutheast AsiaNorth AsiaWest & South Asia4.24.56.15.24.14.73.71.55.25.09.67.78.24.415.913.26.24.97.96.18.67.52.92.910.9-2.23.61.01.93.03.8-2.83.60.9O V E R V I E W1.9Q1 2024Q1 20254.7Note: this chart excludes Saudi Arabia5FMCGAsia/MAT Q1 2025 – % Value Growth vs YAFMCG3.72.8Chinese MainlandTaiwanSouth KoreaIndia