2024 卖家状况报告

1The State of the Amazon Seller 2024 |2The State of the Amazon Seller 2024 |Table of ContentsSelling on Amazon in 2024 / 3• By the numbers• Timeline of Amazon• Ecommerce expansionPlans, Goals & Challenges / 8• Types of sellers & businesses• Profile of a seller: Demographics• 2024 plans & goals• Common challengesBusiness Models & Strategies / 15• Amazon business models• Fulfillment methods: FBA vs. FBMTrending Products & Categories / 18• Amazon product categories• Sourcing• Product volume• PricingSales & Profitability / 24• Sales: Monthly, lifetime averages• Profits: Strengthening marginsWhat it Takes to Sell on Amazon / 29• Time & money• Marketing investments & advertising spend• Motivation & success factorsAbout the Report / 38• Methodology• Using the data• Jungle Scout: Leading Amazon Market Intelligence ToolsCh. 1Ch. 5Ch. 3Ch. 2Ch. 6Ch. 4Ch. 73The State of the Amazon Seller 2024 |01. SELLING ON AMAZON IN 2024By the numbers1. Amazon 10-Q filing 2. eTail 3 Similarweb 4. Jungle Scout Q4 2023 Consumer Trends Report 5. Webretailer 6. Amazon Small Business Empowerment Report 7. Amazon Brand Protection 8. Amazon blog postSelling on Amazon in 2024Chapter 14The State of the Amazon Seller 2024 |01. SELLING ON AMAZON IN 2024Timeline of Amazon5The State of the Amazon Seller 2024 |01. SELLING ON AMAZON IN 2024Ecommerce expansion 电商拓张的渠道近年来，采用全渠道商业战略的品牌和卖家数量不断增加。2023年，有60%的亚马逊卖家、品牌和企业在至少一个其他渠道上销售。像沃尔玛这样长期的实体店领导者继续加强他们的电子商务平台，而去年推出的抖音小店也引发了人们对在社交媒体上销售的新兴兴趣除亚马逊外，卖家还选择了的Top平台如下：除亚马逊外，中小卖家会在2024年选择如下平台：1.Shopify - 36%2.Walmart - 36%3.eBay - 33%4.Etsy - 22%5.TikTok Shop - 20%1.Walmart - 41%2.eBay - 39%3.Instagram - 29%4.Alibaba - 29%5.SHEIN - 22%除亚马逊外，大型企业卖家（品牌商&零售商）会在2024年选择如下平台：20% 的卖家预计2024年会选择TikTok。 Note: Respondents could select multiple options; therefore, percentages do not equal 100%除亚马逊外，卖家2024年预计还选择如下平台：Note: Respondents could select multiple options; therefore, percentages do not equal 100%Note: Respondents could select multiple options; therefore, percentages do not equal 100%Note: Respondents could select multiple options; therefore, percentages do not equal 100%6The State of the Amazon Seller 2024 |01. SELLING ON AMAZON IN 2024Global marketplaces 全球市场美国是亚马逊最老、最成熟的市场，也是亚马逊全球市场中访问量最大的。去年，亚马逊在智利、哥伦比亚、尼日利亚和南非推出新市场的计划被推迟，使得2023年成为了6年来首次没有新的亚马逊市场问世的一年。尽管这些市场的更新时间表尚未公布，但据报道，亚马逊已经开始招募卖家加入其南非市场，预计将于2024年上半年推出。卖家选择的全球站点如下：一46%的卖家除了美国站点外，还至少选择了个其他站点。 7The State of the Amazon Seller 2024 |01. SELLING ON AMAZON IN 2024AI主要用在那些方面？准备好为您的亚马逊业务利用AI了吗？Jungle Scout提供了AI工具，帮助您优化列表、分析评论等。AI 评论分析利用人工智能分析您的品牌和竞争对手的评论，总结常见的客户反馈，并提供改进产品的建议。AI Listing Builder 让人工智能一键使用高潜力关键词撰写引人入胜的产品列表AI销售分析利用人工智能分析您的利润概况数据，并提供一份综合报告，包括关键销售见解和优化增长的建议。48% 的卖家已经开始使用AI来用在自己的商业运营中了。Less than 1% - voice search, virtual try-on & other customer experiences, promotional planning, predictive analytics & forecasting, analyzing reviews, and other**Other includes translation, payment processing, and packaging design, among other tasksTech trends: AI spotlight2023年是人工智能的年