东南亚彩妆电商行业市场洞察
┱◘䎷㞧榾ら 车┯䄬㏜嬼㴕2024䇗 7僖撷䡘♜氳顫嶏2⾏业洞察数据报告市场本地化指南☳2022䇗12僖颯TMO Group 䋯㡏䄭┉硍⮜┱◘榾㯹らⱷ┘⺱车┯氳嬼㴕䥊⼔⮇冫院车┯◲⿁㏇⺨㎁氳ꛖす䗯⬅㞝紇㞧յ㳄榾յ⟊⢹⿁璡ն䡘♜╯⺵⚢溿狓催㛢懷ꠅ车┯⽰眷泘丒陴僿䏨 亡嫏阷TMO Group氳┥㳄㍙♔☳┱◘╚金榾ら䇖⺐Shopee⽰Lazada┕ꃾ氳瑭┉䣆丘䩺╙㓹滼ꃾ榫㛢熨┥┯氳⮇冫亡嫏╙陸縖䬠❠僗♯⡬氳䄬㏜嬼鈷ն 顎䄪♯⡬⪩◇儗䥊⼔╈寘⹖氳㲋♯⽰顎䄪⟔䕜♔䎎㏐顎䄪㵒䈒氳紇ꄌꄌ겜⛼╙⮇冫氳㓹⬢ն 陴嫱䙬儗䥊⼔☢❠䄬㏜⹇縓╯榫儗⪝㵒䥊⼔╈丘䩺氳⬢漶䓪⽰鈸憠┘䤕䥵♳⛰㲓顏嫏䏱顊♳ն⪩◇┱◘榾ら车┯嬼㴕硍⮜ TMO僜ⱷ䄬㏜鲽⪍瓀樋┚㲓亨姻䔅䄬㏜弍ⱱ⽰儗㏐注⪩湳陃╙䖻⯆㲋湿僿/╈僿⽰Ꝛ僿氳䄬㏜鲽⪍⽰㷤瓀樋ն车┯丘䩺㲋⯆䅬Ⲃ䖻▽鉯┘亇氳寕顠縖⢏㞑⽰姳飊ⲡ♔⹖┘亇㷤氳车┯剝⬢ն䄬㏜䣴䬞┚隀溿㵒┘⺱䄬㏜鲽车┉╄⮤塠䣴䬞㲋╬䖻㏇泘剝䄬㏜氳珒◂䒳ⲡ鴲䦫鴠⺭䖻氳䄬㏜鲽车饖㗟䄭㷀ն34泘䎓┱◘䎷㞧⿁眷⮕⮇┱◘䎷㞧 - ⪠㎁䄬㏜鈺嘗┱◘䎷㞧 - 篱⮇䄬㏜┱◘䎷㞧 - TOP⿁撿┱◘䎷㞧 - 䧝㎁㳄/㏐氳TOP ⿁撿┱◘䎷㞧 - ♯劲ꠑ 〢㞧 ꪫ鼨䎷㞧 浍㞧 ⷒ㞧榫⿁ 紇榻┚䧗榻䥉杼TMO 懷ꠅ䥊⼔䫠蔘⪩◇TMO┱◘䎷㞧⿁眷垫⮇5丘䩺休ꠑ2024䇗6僖丘䩺全嶏Shopee & Lazada紇㞧⿁眷篱⮇眷泘ꪫ鼨䎷㞧睖䈔յ丆睖յ鹄栁脹┚荈乖⟤塜尔յ⪭☽浍㞧浍䏆յ浍篪琾/浍篪尔յ洅琾յ涜奓脹յ⪭☽〢㞧篍յ〢䎷/〢鼨刌荈尔յ⪭☽䎷㞧䄄㞧⯇┚䄄յ㞧ⴎ⽰䷅篞沬յ㞧ꜳյ洅奓⽰涜奓䄄յ紇榻䄄յꪫ鼨䥉杼䄄㞝紇㳋♙璡յ⪭☽紇榻┚䧗榻䥉杼⡾䧗榻յ紇榻顛篣┚逸깳յ䧗榻媧յ⪭☽ⷒ㞧榫⿁ⷒ㞧尔/ⷒ㞧媧/ⷒ㞧ꨋ/ⷒ㞧䄧璡紇㞧䄬㏜佭⪓杷僄䌖ⱱ氳㘍Ꝛ颂鷺╯┉ն┚紇յ┱◘յ埫紇注奃┱◘䄬㏜㷤朆鰏䍠氳㘍Ꝛ弍ⱱն劯䩺Statista丘䩺侁炐2018䇗舘2028䇗ꠑ┱◘紇㞧╄䥉䄬㏜⼑朆䧏簘㘍Ꝛ氳飊ⲡն⮽2024䇗䇗儕것阞䄬㏜鈺嘗㵨鱳⮽ 342.1 ☛紇⩕ն儔全⭓䇗2024䇗舘2028䇗䄬㏜것阞㵨⟊䧏牔㲋㘍Ꝛ䇗㛄⺭㘍Ꝛ曎것阞篑╙3.3%舘4%ն TMO⹇縓䎷㞧车┯⮇眷⽰榾㯹らⱷ䄬㏜眷泘㵨┱◘篪┕䄬㏜ꛖす氳䎷㞧◲⿁⮇╙♔┖⪠╄⿁眷 1. ꪫ鼨䎷㞧 2. 浍㞧 3. 〢㞧 4. 䎷㞧䄄 5. 紇榻┚䧗榻䥉杼 6. ⷒ㞧榫⿁ ┘㷯◇鲹⪠眷氳◲⿁㞝䎷㞧㝄逸璡俪儔篞⪍儗䥊⼔氳ꄆ憠⮇冫葶樥ն┱◘䎷㞧 - ⪠㎁䄬㏜鈺嘗٬ 2024䇗6僖䡘♜⚽畀┱◘⪠㎁Shopee⽰Lazada䇖⺐䎷㞧䄬㏜䔅鈺嘗篑╙2.1☛紇⩕ն儗䥊⼔╈氳䢦僗⚽畀㏰♔僖䈲ꛖす겜簄 ٬ ⮇┘⺱㎁㳄洇飉氳䄬㏜♷겜僄냖篑ⶭ41.0%佭┱◘⪠㎁╈僄㛻氳篱⮇䄬㏜նⷅ㶻♔篑32.9%氳䄬㏜♷겜⛤⮜瑭◅ն亍ⱶ㐕僖ꛖす겜篑315 ┒紇⩕僖ꛖす겜篑1,436 ┒紇⩕虜䏱㳒ⷅ䈲㶻重◘僖ꛖす겜篑6,879 ┒紇⩕飉僖ꛖす겜篑8,572 ┒紇⩕嫿㎁僖ꛖす겜篑2,284 ┒紇⩕뀐全重◘僖ꛖす겜篑1,434 ┒紇⩕┱◘⺨㎁氳ꛖす겜ⶭ奃⽴ⱶ㐕.%뀐全重◘.%虜䏱㳒.%嫿㎁.%ⷅ䈲㶻重◘.%飉.%紇㞧僖ꛖす겜篑2.1 ☛紇⩕僖ら⿁丘篑37 ┒ 僖ꛖすꄈ篑6,315 ┒僖㏰♯3.3 紇⩕TMO嬼㴕: 6丘䩺全嶏Shopee & Lazada丘䩺休ꠑ2024䇗6僖┱◘䎷㞧 - 篱⮇䄬㏜.%.%.%.%.%.%〢㞧ⷒ㞧榫⿁ꪫ鼨䎷㞧紇㳋䄄浍㞧紇榻┚䧗榻䥉杼☳篱⮇⿁眷洇〢㞧յⷒ㞧榫⿁յꪫ鼨䎷㞧յ♔⹖紇㞧䄄佭僄┱◘寕顠縖埢鲜氳㍌╄⿁眷ն㏇Shopee⽰Lazada䇖⺐┕鲹㍌╄⿁眷氳䔅ꛖす겜ⶭ奃篑87%ն ⮇┘⺱㎁㳄洇 ٬ ㏇ⷅ䈲㶻重◘յ嫿㎁յ⽰虜䏱㳒ꪫ鼨䎷㞧⽰〢㞧◲⿁㶗╙槖ꛖն攑⮷佭㏇嫿㎁ꪫ鼨䎷㞧氳䄬㏜♷겜篑ⶭ40%⹛何嫿㎁寕顠縖㵒ꪫ鼨㞧㳋氳냖䈲⪩嫱ն ٬ 뀐全重◘寕顠縖⢏撕〢㞧⪭ꛖす겜ⶭ奃飃鲋40%ն鲹┉飊ⲡ辑伺뀐全重◘寕顠縖催⡯⺸◇鵠鲋〢鼨䎷㞧全㷤炐╄☕곽劲⽰紇╜ն ٬ 飉寕顠縖⮟催ⱶꄆ鈼ⷒ㞧⽰缠罍䥉杼☽♜催⡯⺸◇顔▝ⷒ㞧榫⿁ն ٬ ㏇亍ⱶ㐕紇㳋䄄佭僄槖ꛖ氳⿁眷⪭埠佭ꪫ鼨䎷㞧ն紇㞧篱⮇䄬㏜⽴ⱶ㐕.%.%.%.%.%.%ⷅ䈲㶻重◘.%.%.%.%.%.%뀐全重◘.%.%.%.%.%.%虜䏱㳒.%.%.%.%.%.%嫿㎁.%.%.%.%.%.%飉.%.%.%.%.%.%TMO嬼㴕: 7丘䩺全嶏Shopee & Lazada丘䩺休ꠑ2024䇗6僖┱◘䎷㞧 - TOP⿁撿8丘䩺全嶏Shopee & Lazada䪷⺳⿁撿⸊◲㎁槖ꛖ㎁㳄Bioderma嫏㎁飉BLACK ROUGEꮑ㎁飉Wardahⷅ㶻ⷅ㶻յ뀐全重◘Cocoon紇㎁飉Maybelline紇㎁ⷅ㶻L'Oreal Paris嫏㎁飉յⷅ㶻La Roche Posay嫏㎁飉յⷅ㶻O.Two.O╈㎁虜䏱㳒յⷅ㶻Make Overⷅ㶻ⷅ㶻Focallure╈㎁ⷅ㶻յ뀐全重◘TOP ⿁撿䄬㏜♷겜.%.%.%.%.%.%.%.%.%.%BiodermaBLACK ROUGEWardahCocoonMaybellineL'Oreal ParisLa Roche PosayO.Two.OMake OverFocallure٬┉◙湳⺳氳㎁ꡮ縏撿㞝BiodermaյMaybellineյL'Oreal Paris璡㏇┱◘僗鰏냖氳䄬㏜阡⺎䈲ն◘孙⿁撿█㏇䄬㏜╈ⶭ䩺┉䅫╯㏐⪭╈╈㎁⿁撿O.Two.O⽰虜뛉⩎Focallure辑朆荈㏇槖ꛖ唚╈⮇⮷⛤⮜瑭⪚⽰瑭ⶇ⺳ն ٬㏇儗僖⿁撿槖ꛖ唚╈嫏㎁⿁撿Bioderma佭院颂鷺氳⫦⫠⿁撿⪭ⷒ㞧姢㏇┱◘㏐䇯埢鲜ն碧꣮⪭⺵氳佭全舅ꮑ㎁氳BLACK ROUGE⽰全舅ⷅ㶻氳Wardahն⡬䐂嫱䙬氳佭ⷅ㶻⿁撿Wardah佭院㎁꺙㳄牻事冷阡阾㞧⿁⪝┥嫱◇榟◲瑞⺭牻事冷寕顠縖㲄䷸姳氳䎷㞧◲⿁⺱休嫱ꄆ䣒鵲䇗鰇յ炙◬⽰休㶉氳⿁撿䎬霅ն鲹◙㍕碜✳䐂Wardah㏇☕⚜㛢氳牻事冷㎁㳄㞝ⷅ㶻⽰뀐全重◘藜䐂▽䇯嫚氳䄬㏜阡⺎⽰⪩嫱նTMO 嬼㴕: 丘䩺休ꠑ2024䇗6僖9ⷅ㶻䪷⺳TOP ⿁撿䢦㷯㎁㳄䄬㏜♷겜Make Overⷅ㶻.%Maybelline紇㎁.%Wardahⷅ㶻.%䔅阞.%飉䪷⺳TOP ⿁撿䢦㷯㎁㳄䄬㏜♷겜Bioderma嫏㎁.%BLACK ROUGEꮑ㎁.%Cocoon紇㎁.%䔅阞.
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