2022618购物节白皮书（上篇）

2022 6182022.0609111618232527232022661820226184同比增长10.3%下单新客环比增长 20%同比增长GMV618before 20202122232425262728293031123456789101112131415161718192020202020/KOLBig day2020POPPlus day3C20206182020203C56186186182022618#6186618782022618910ꟷꟷꟷꟷ11ꟷ8,000+2,500+8,000+20,000+40,000+7,000+12ꟷ13ꟷ100,000+98.5%12,000+8,000+2,500+Christophe Robin70,000+BOP10,000+8,000+WonderLab2,500+Swisse14ꟷ1516ꟷꟷꟷꟷ10,000+10,000+30,000+20,000+7,000+100,000+10,000+11220,000+Usmile17ꟷꟷꟷꟷ1810,000+3,000+10,000+10,000+9,000+G2MAX3,000+Frankwood1,000+20,000+ꟷ198MM14,000+ꟷAI500+FITURE24400+1600mg800+MUSCLETECH20ꟷ80%2+4,000+033,000+Ffit8007,000+OATLY1/75,000+OLLY21ꟷ2,000+100%3,000+2,000+2270%+ꟷꟷꟷ23KOJIMA10,000+2,000+6,000+DOLI500+4,000+99.99%2410,000+PecothingsAg+7,000+DOLIChonlderl5,000+24ꟷꟷꟷ2561826202227••••需求细分•ꟷꟷ•ꟷ•ꟷ健康宅家28宠物经济O2O本地生活高效提速Anshuman PandeyAnshuman.Pandey@Kantar.comSusie ZengSusie. Zeng@Kantar.comEric XuEric. Xu@Kantar.comGloria LuGloria.LU1@Kantar.comKim HuangKim.Huang@Kantar.comLeo XuLeo. Xu@Kantar.com29903991503www.kantar.com30