2025年学生招募情况 硕士生（英）

State of StudentRecruitment 2025Master’s studentsMaster’s students recruitmenttrends in 2025w w w . k e g . c o mThis isn't just another data set - it's a roadmap for universities in anevolving education market.Our 2025 State of Student Recruitment report reveals what drivesstudent decisions, and how these insights can inform your marketingstrategies and make 2025/26 your most successful recruitment yearyet.By Saba DavenportChief Marketing OfficerKeystone Education GroupThe State of StudentRecruitment in 202513,361studentsinterested inMaster’s studyData from:In today's competitive recruitment landscape, understanding what drives student decisionsisn't just helpful—it's imperative. That's why I'm excited to share Keystone Education Group'smost extensive student analysis yet, drawing on responses from 42,000 prospective studentsacross 150 countries, including 13,361 Master’s students.0%5%10%15%20%25%United KingdomUnited StatesGermanyItalyCanadaNetherlandsAustraliaSpainFranceLuxembourg01 Top study destinationsCampus/In personOnlineHybrid/MixedWhen we look at our State of Student Recruitment data across all study-levels (includingBachelor and PhD) it shows growing diversification in international destinations. While the UK,US, Australia, and Canada remain popular, they are losing ground to European and Asiancountries.However, at Master’s level, the UK has ‘extended its lead’ over the US since 2024, while Canadahas dropped two places compared to last year. Australia has also dropped from 6 to 7 . ththLuxembourg is popular at Master’s level but doesn’t make the top 10 when looking at all studylevels - showing a certain appeal with Master’s students. Top international study destinations forMaster’s students in 202512%7%6%6%4%3%3%3%2%24%2024202578%12% 10%How Master’s students prefer to study11%12%77%of Bachelor’s68%compared to73%of Master’s studentswant to study full-timeMaster’s students prefer full-time, on campus study10%17%14%14%10%20%14%14%8%20%16%12%7%20%16%9%Under 1818-24 year olds25-34 year olds35-44 year oldsClinical & HealthArts & HumanitiesComputer ScienceBusiness & EconomicsBusiness & EconomicsClinical & HealthEngineeringArts & HumanitiesLife SciencesEducationSocial SciencesComputer ScienceComputer SciencePsychology20%13%13%10%9%7%8%7%6%5%14%12%12%7%6%7%7%5%9%20%Top subject choices02 Top subjects in 202520242025Business & Economics tops internationalMaster’s interestSubject interest based on age:Computer Science isn’t as popular at Master’s level study as anticipated. Only 7% want tostudy Computer Science in 2025 at this level, compared to 11% of Bachelor’s students.Our data shows younger audiences are more interested in Arts & Humanities, with interestdeclining the older the student is. Business & Economics is the topsubject at both Master’s andBachelor’s levels in 2024 andagain in 2025. Steady interest in Business& EconomicsTo develop useful skillsTo develop useful skills03 Student motivations14To develop my skillsTo qualify for further s