埃森哲-前台重新设计

The Future of Asia Wealth Management 2025 Front ofÓce reimaginedTo capture a multi-trillion dollar opportunity, Órms need to reinvent how they engage, advise and scale—starting with the operating modelSummary 3About the research 5Foreword 7Introduction: Reinventing growth 9A market pivot: Why the 5Ps must evolve—now 11Integration is the unlock: A new model for the next era 13The path forward 13Part 1: Building a high-performance wealth management operating model 14Beyond business as usual: Rethinking the target operating model 16Structuring experience and efficiency 18Reinventing the front and middle office for next-gen wealth management 21Accelerating performance: Turning the operating model into a growth engine 25Part 2: Deep dive: Brand and human advice models 26Sidebar: Global wealth front-office operating model trends inspiring Asian peers 35Part 3: From design to adoption—How Asia’s leading wealth firms are advancing front-office transformation 37Challenges slowing the pace of transformation 40 From design to delivery: What it takes to scale 44Sidebar: From pilot to performance— The state of gen AI in Asia wealth management 46Acknowledgements 53The Advisory Board 54References 60ContentsThe Future of Asia Wealth Management 2025: Front ofÓce reimagined2Rethinking growth in Asia’s wealth sectorThe market, as measured by investible assets, is projected to reach US$363 trillion by 2026, according to our research based on a survey of more than 4,762 investors and 16 senior executives across 11 key markets; yet most Órms are only capturing a small share of this immense potential. Traditional approaches, such as incremental business unit expansion and hiring more relationship managers (RMs), deliver just 10% of possible revenue uplift. This report emphasizes that the real opportunity lies in bold transformation, not marginal change. To realize the remaining 90% of growth potential, Órms need to rethink how they engage, advise and scale, starting with a reinvention of the front-ofÓce operating model.The evolving 5P framework for front-ofÓce reinventionThis year’s report introduces 5Ps—Pricing, Penetration (onshore), Penetration (offshore), Productivity and Proposition— as the framework for capturing the region’s opportunity. Each of these levers is critical, but productivity stands out. Many Órms rely on expanding the RM headcount to drive growth, yet the real opportunity lies in empowering the existing ones. Accenture modeling shows that improving RM productivity through AI-enabled tools, streamlined workÔows and targeted support can achieve signiÓcant revenue gains. Operationalizing these levers is now a top priority for Asia’s wealth management leaders.From fragmentation to integrationSeveral Órms are moving past simply adding technology to existing frameworks and are instead rebuilding their operating models f