麦肯锡-使用代理AI重新映射旅行（英）

REMAPPING TRAVEL WITH AGENTIC AITable of Contents4611152025134562IntroductionAI’s growing but not fully realized role in travelAgentic: The next chapter in AI’s evolutionThe agentic-AI-powered future of customer experience in travelHow agentic AI can improve travel’s internal workflowsLaunching and accelerating agentic AI adoptionThe work is independent, reflects the views of the authors, and has not been commissioned by any business, government, or other institution.About SkiftSkift is the largest industry intelligence platform pro-viding media, insights, and marketing to key sectors of travel. Skift deciphers and defines trends for global CEOs and CMOs across the travel industry through a combination of news, research, conferences, and marketing services.About McKinsey & CompanyMcKinsey is a global management consulting firm committed to helping organizations accelerate sus-tainable and inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all their stakeholders. We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for this generation and the next.SKIFT + MCKINSEY & COMPANYREMAPPING TRAVEL WITH AGENTIC AI3AcknowledgementsThe report draws on joint research carried out between McKinsey & Company and Skift Research, including executive interviews across the travel and technology sectors. The authors wish to thank a number of travel and technology executives who generously shared their perspectives, including Marilyn Markham (Vice President of AI & Automation Strategy, American Express Global Business Travel); Naveen Manga (CTO, Marriott); Rodrigo Acuna Agost (Head of Research & AI, Ama-deus); Matthias Keller (CPO, Kayak); Atyab Bhatti (CEO and Cofounder, SkyLink); Kurien Jacob (Partner and Managing Direc-tor, Highgate Technology Ventures); Gilad Berenstein (Founder, Brook Bay Capital, LLC); Cara Whitehill (Vice President, Thayer); Drew Pinto (Executive Vice President, Marriott); Parveen Chan-der Kumar (CEO, IHCL); Alex McGowan (Chief operations and service delivery officer, Cathay Pacific); Breno Helfstein Moura (Head of hospitality, Palantir); David Neeleman (CEO, Breeze); Shilpa Ranganathan (CPO, Expedia); and Rob Ransom (CSO, Booking Holdings).The report team also benefited from the support of McKinsey colleagues Sal Arora, Justin J. Zhang, Joseph Im, Kevin Major, William Hawley, Ankit Mital, Ankur Puri, Kaitlin Noe, Darren Rivas, Sarah Sahel, Kamila Cieslak, Alessandra Powell, and Nadya Sne-zhkova, all of whom played an instrumental role in creating this report. The authors would additionally like to thank Skift’s Taylor Slattery and McKinsey’s Seth Stevenson for editorial, external relations, and communications support.Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how agentic