品牌价值-最具价值和最强大能源品牌100强的2025年度报告（英）

Energy 100 2025 The annual report on the most valuable and strongest energy brands Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Energy 100 2025brandirectory.com/energy  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Valuation Analysis 6Most Valuable Oil & Gas Brands 2025 9Most Valuable Utilities Brands 2025 11Brand Strength Analysis 13Brand Guardianship Index 16Brand Spotlights 30China Southern Power Grid 31Sinopec Group 33State Grid Corporation of China 35PetroChina 37Oil & Gas Brand Value Ranking (USDm) 39Utilities Brand Value Ranking (USDm) 40Methodology 41Our Services 49$688.6 billion: Total brand value of the world’s 100 leading energy brands in 2025 + $50.3 billion: Shell retains title as world's most valuable oil & gas brand for the 11th consecutive year + Shell, ExxonMobil, and PETRONAS lead in brand strength + $85.6 billion: State Grid retains title as the most valuable utilities brand for eight consecutive yearsForewordBrand Finance Energy 100 2025brandirectory.com/energy  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enabling organisations to differentiate themselves, attract loyal customers, and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’s extensive research. A well-managed brand delivers measurable value beyond customer attraction and retention – it enhances talent a