品牌价值-2025年可持续发展观念对世界领先品牌价值的报告

The report on the value of sustainability perceptions to the world's leading brands Sustainability Perceptions Index 2025Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Sustainability Perceptions Index 2025brandirectory.com/sustainability-perceptions-index  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5Robert Haigh, Strategy & Sustainability Director, Brand Finance Views from the IAA 6Research Insights 7Sustainability as a Driver of Choice 8Sustainability Perceptions Scores Across Industries 10Sustainability Perceptions Scores Across Markets 11Sustainability Perceptions Value 14Sustainability Gap Value 15Brand Guardianship Index 19Brand Insight: HCLTech 20Methodology 24Full Results 28Our Services 39Sustainability perceptions remain powerful but polarising in 2025 + Apple leads with the highest Sustainability Perceptions Value at $39.0 billion + Microsoft has the largest Gap Value at $5.6 billion, representing significant value that could be unlocked through better ESG communication + Tesla has lost $7.3 billion in sustainability-driven brand value as perceptions fall + Tata Group, BYD, Bosch, Schneider Electric, and Michelin rank among the top sustainability perception leaders across India, China, Germany, and France + Sustainability drives choice most strongly in luxury sectors including autos, cosmetics, and spirits + HCL, Apple, and Google lead on CEO sustainability credentials across ESG pillarsForewordBrand Finance Sustainability Perceptions Index 2025brandirectory.com/sustainability-perceptions-index  5Robert Haigh Strategy & Sustainability Director,Brand FinanceActing sustainably and being seen to do so is critical for brands, but sus