AI世代的消费品行业转型白皮书（英）

Transforming Consumer Industries in the Age of AIW H I T E P A P E R F E B R U A R Y 2 0 2 5In collaboration with AccentureTransformation of Industries in the Age of AIAI Governance AllianceImages: Getty ImagesDisclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders.© 2025 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.ContentsReading guide 3Preface 4Executive summary 5Introduction 61 Taking stock of the adoption journey 101.1 Early stages of adoption, with a roadmap emerging 101.2 AI adoption-in-action use cases 112 The trajectory of AI technologies 132.1 AI evolution 132.2 From answering questions to making decisions 14 and taking action: AI agents2.3 Agentic teams as collaborators 152.4 The rewards of investing strategically are apparent 16 even as the bar continues to rise3 A framework for planning end-to-end transformation 173.1 The need for a strategic framework 173.2 Strategy and planning 183.3 Innovation and growth 193.4 Customer and consumer engagement 203.5 Operations and supply 223.6 Intensifying cross-domain collaboration 234 Enabling reinvention 244.1 Leading people through the change 244.2 Digital core 264.3 Responsible AI 275 Opportunities for collective action 295.1 Which priorities, and when? 29Conclusion 30Contributors 31Endnotes 33Transforming Consumer Industries in the Age of AI2Reading guideThe World Economic Forum’s AI Transformation of Industries initiative seeks to catalyse responsible industry transformation by exploring the strategic implications, opportunities and challenges of promoting artificial intelligence (AI)-driven innovation across business and operating models.This white paper series explores the transformative role of artificial intelligence across industries. It provides insights through both broad analyses and in-depth explorations of industry-specific and regional deep dives. The series includes:As AI continues to evolve at an unprecedented pace, each paper in this series captures a detailed snapshot of the landscape at the time of writing. Recognizing that ongoing shifts and advancements are already in motion, the aim is to continuously deepen the understanding of AI’s implications and applications through collaboration with the community of World Economic Forum partners and stakeholders engaged in AI work.Together, these papers offer a comprehensive view of AI’s current development and adoption, as well as a view of its future impact potentia