2025宠物消费趋势报告-英文版

TRENDS REPORTPaw Power:Pet Purchasing TrendsPET PURCHASINGAbout the ReportNUMERATOR’S PAW POWER: PET PURCHASING TRENDS report breaks down the continued growth of the pet industry in a post-COVID world and shares inspiration on how brands and retailers can maintain that growth.Using Numerator’s Total Commerce panel of over 150k panelists across both digital and physical collection methods, we analyzed purchasing and attitudinal behaviors among the following groupings:• Pet Food & Treats• Pet SuppliesAll analyses was conducted looking at latest 12 months ending 8/31/2024 unless otherwise noted.Source: Numerator12%11%10%8%-15%-10%-5%0%5%10%15%20%25%2021202220232024GroceryHealth & BeautyHouseholdHome & GardenElectronicsPetPet sales have grown strong for several years but is slowing.PET SALES GROWTH BY SECTORProjected Sales % Change vs YA | Rolling 12 Months Ending 8/31/2024Source: NumeratorHouseholds continue to enter the pet sector, but consumers are becoming choiceful in what they buy.PET SECTOR SALES DECOMPOSITIONLatest 12 Months Ending 08/31/2024 vs Year AgoSource: Numerator | 1BLS CPI“From 1996-2024, the dog population has steadily increased, from 52.9 million to a new peak of 89.7 million.”American Veterinary Medical Association+5.0%Projected Sales+1.1ppHousehold Penetration+3.9%Buy Rate+0.6%Spend per Trip+3.3%Purchase Frequency+2.7%Spend per Unit-2.1%Units per TripDriven by mix over inflation July’s CPI for Pet Products: +0.8%1Four key trends impacting the pet sector. PETS AND PRICE TAGSPet ownership is becoming more challenging as return-to-office mandates, shifting priorities, and rising pet care costs strain budgets. Brands and retailers must pivot to address these pressures, offering value-driven solutions that resonate with constrained pet parents.Private-label pet foods and treats are thriving, combining premium appeal with affordability to meet demand. At the same time, the pet wellness sector is expanding, highlighting growing attention to pets’ health and preventive care that retailers must catch up to. PAWING THROUGH THE AISLESGeneral retailers are thriving as pet specialty stores lose share to giants like Amazon and Walmart. Amazon stands out by winning shoppers with price, convenience, and promotions.Specialty pet retailers face mounting challenges as mass retailers and e-commerce dominate. To stay competitive, they must refine promotional strategies and foster loyalty among new pet parents. WELLNESS UNLEASHEDPet parents are pampering their furry friends, driving growth in health and wellness products. Despite cost pressures in the pet sector, many owners prioritize high-quality toys and wellness goods for their pets.Brands tapping into human health trends, like gut health, have found success, with Boomers leading the way and Gen Z offering room for growth. Brands can find growth in both traditional wellness and emerging wellness such as mental health and enrichment toys.Source: NumeratorLEARN THE STORYLEARN THE STORYLEARN THE STOR