2024 年电子商务和零售营销现状 – 北美（英）

State of Ecommerceand Retail MarketingNorth America2024ContentsForeword 01Market Trends 021. Marketers Want to Spend More but Budgets 02 are Tight in 20242. Shoppers are Creeped Out by 04 Over-personalized Ads3. Hidden Priorities for Business Growth 044. Paid Ads are Outshined by Other 05 Marketing Channels5. Email is Still The Workhorse 066. The Biggest Hurdles for CMOs in 2024 087. How are Brands Segmenting 09 Their Shoppers?8. Traditional Data Sets are 10 Restricting Brands 9. The Hottest Customer Segments 1110. Retail’s Blind Spot: Why AI is the Untapped Goldmine 12State of Ecommerce and Retail Marketing 2024 North AmericaState of Ecommerce and Retail Marketing 2024 North AmericaEcommerce and Retail Benchmarks 1311. Where Have Marketers Tried Personalizing 14 in the Last Twelve Months?12. What Steps Have Brands Taken to Personalize 16 Experiences in 202313. Conversion Benchmarks 1814. AOV Benchmarks 1915. Repeat Purchase Rate Benchmarks 2016. On Site Search Benchmarks 2117. Retention Rate Benchmarks 2118. Cart Abandonment Rate Benchmarks 22Expectations for 2024 2319. Trends That Will Reshape Retail in 2024 2420. About Our Research 26 01For many brands, CAC has been rising 40-50% annually. And yet, brands feel they have little or no choice but to continue spending because they have few alternatives to reach out to new digital customers. The result: brand profits are taking a hit, and Big AdTech amasses even more power with their profits. Rajesh JainFounder and Group MDNetcore CloudThe battleground for consumer attention has never been fiercer and ecommerce marketers are facing unprecedented challenges. Customer acquisition costs have soared to all-time highs, while Return on Advertising Spend has plummeted. Brands and marketers today need to look beyond traditional strategies for customer acquisition and engagement to fuel business growth.Retail and ecommerce marketers are currently relying on a leaky bucket - spending an increasing percentage of their budgets to acquire and re-acquire shoppers while struggling to retain them. Ad waste is devouring precious resources without yielding desired results. The status quo has not been working for many post-pandemic retailers who are finding it challenging to drive profitable growth in today’s environment.Netcore’s 2024 State of Ecommerce and Retail Marketing is designed to help brands and marketers adapt to the paradigm shifts in our space, and to make a business case for a new kind of investment in our marketing programs that can drive growth in the weeks and months ahead.Leaky Ads AreDrowning Budgets...01State of Ecommerce and Retail Marketing 2024 North America80% of retail marketers plan to invest more on enhancing shopping experiences in 2024. Additionally, nearly 70% foresee budget limitations due to economic challenges as a major obstacle this year.Question: Are you planning on allocating a higher budget to improve the shopper experience in the future? As the pace of digital transformation in North