2024欧洲奢侈品零售报告（英）-戴德梁行

E U R O P E A NR E P O R T 2 0 2 4RET AILL U X U R YINTRODUCTION01KEY TAKEAWAYS03 01EUROPEAN LUXURY RETAIL & REAL ESTATE TRENDS08LUXURY RETAILER TRENDS09LUXURY RETAIL OUTLOOK27LUXURY REAL ESTATE19KEY STATISTICSAT A GLANCE3102MARKET REPORTS36FranceParis37BelgiumBrussels61Italy Milan Rome41The Netherlands Amsterdam65United KingdomLondon45Czech Republic Prague69Germany Munich Düsseldorf49Switzerland Zürich Geneva73SpainBarcelona Madrid53SwedenStockholm77Portugal Lisbon57DenmarkCopenhagen8103CUSHMAN & WAKEFIELD LUXURY TEAM86C O N T E N T STHIS REPORT IS INTERACTIVEL U X U R Y R E TA I L – AT T H E F O R E F R O N T O F R E TA I L R E A L E S TAT E E V O L U T I O NWelcome to Cushman & Wakefield’s inaugural European Luxury Retail report. As a market leading advisor to both luxury retailers and landlords, we are delighted to share our insights and analysis of key luxury retail real estate trends.In this report, we consider the key drivers of the luxury retail market, from retailer trends to real estate strategies. From the ‘normalisation’ of consumer demand to luxury retailers’ extension into more experience-driven offerings, we consider how these factors are shaping their real estate requirements.We also uncover key statistics on luxury retailer activity, key luxury street real estate dynamics – including vacancy rates and rental growth – and give our outlook for the future.Our analysis shows that retailer activity remains high and focussed on key luxury streets. However, vacancy in these highly-sought destinations continues to be constrained, challenging retailers’ opportunities to secure space, particularly for in-demand larger stores. These demand-supply dynamics are keeping upward pressure on rents and we have seen rents in luxury streets recovering at a faster rate than for all high streets across Europe.As ever, retailers remain adaptive and innovative to the changing demands/requirements of their customers. And retailers of all complexions – but especially luxury retailers – recognise the vital nature of the store in their ability to connect with their customers and build brand engagement.I N T R O D U C T I O NROBERT TRAVERSHead of EMEA Retailrobert.travers@eur.cushwake.comFOR LUXURY RETAILERS, PHYSICAL STORES REMAIN CRUCIAL AND AS WE ENTER THE ‘NEW NORMAL’ FOLLOWING YEARS OF EXTRAORDINARY GROWTH, LUXURY RETAIL PITCHES HAVE ALL THE INGREDIENTS TO KEEP OUTPERFORMING THE MARKET.2EUROPEAN LUXURY RETAIL REPORT 20241CUSHMAN & WAKEFIELDKEY TAKEAWAYSL U X U R Y R E TA I L T R E N D SL U X U R Y R E TA I L R E A L E S TAT E• Following several years of extraordinary increases, the European luxury retail market is ‘normalising’ to more modest levels of sales growth. However, luxury markets remain resilient, bolstered not only by high-wealth luxury shoppers but also the return of high-spending tourists to Europe.• Fashion, footwear and accessories remain the bedrock of the luxury retail market. Jewellery and watches sales have seen