江苏农产品电商发展报告2022

江苏农产品电商发展报告（2022）江苏省智慧农业研究会2022 年 11 月目录一、江苏农产品电商发展基础................................................................................................31.1 产业基础扎实雄厚............................................................................................................. 31.2 冷链配套不断推进............................................................................................................. 31.3 政策力度持续加大............................................................................................................. 31.4 消费水平升级加快............................................................................................................. 4二、江苏农产品电商发展现状................................................................................................42.1 电商交易规模快速增长..................................................................................................... 42.2 县域优势产业加速升级..................................................................................................... 52.3 电商销售渠道不断延伸..................................................................................................... 52.4 区域公用品牌持续赋能..................................................................................................... 62.5 产业集群发展优势明显..................................................................................................... 72.6 市场化主体活跃度提升..................................................................................................... 82.7 农产品数字化转型加速..................................................................................................... 9三、江苏农产品电商发展特点.............................................................................................. 113.1 新零售触达产地“最初一公里”...................................................................................113.2 新业态打通社区“最后一公里”...................................................................................123.3 新机制培育产业“电商带头人”...................................................................................123.4 新技术打造产品“透明供应链”...................................................................................133.5 新模式牵引电商“集约化发展”...................................................................................13四、江苏农产品电商面临的新形势......................................................................................144.1 消费升级对农产品品质和品牌提出更高要求...............................................................144.2 数字技术应用对农业生产者提出更高要求...................................................................144.3 新业态快速发展对企业运营提出更高要求...................................................................14五、江苏农产品电商发展建议.............................................................................................. 155.1 推进农业数字化转型，提升农业产业竞争力................................................................155.2 实施农业双品牌战略，提升农产品品牌张力...............................................................155.3 培育高素质电商人才，提升农产品电商活力...............................................................165.4 加强产销一体化联合，提升供应链质量效率.................................