2022年全球奢侈品零售展望（英）

Accelerating success.The Global Outlook of Luxury RetailExamining the global luxury sector and the trends behind consumers’ values and shopping patterns.Spring 2022 | U.S. Retail ReportContents• Introduction• About Global Luxury• Global Trends and Demographics• Retailer Case Studies• Luxury and the Metaverse• ConclusionIntroductionAnjee Solanki | National Director, Retail Services & Practice GroupsLuxury is no longer exclusive to the super-rich as the luxury retail market moves into the U.S. mainstream. And as this democratization happens, the underlying meaning of luxury is changing across different consumer segments. Whether it’s a pair of sunglasses, a belt, or a complete look, we all want a timeless, luxury piece to enjoy, hand down when needed, or recirculate for another person to enjoy. And customizing a piece takes the product to the next level.Let’s take a read into the trends and stats we are seeing in the global luxury market, from sales, to the fastest growth market, and new sales channels – the metaverse, and more.Retail Report | Spring 20224About Global Luxury Following the pandemic, luxury has bounced back quickly The global luxury fashion market fell 12.6% year-over-year in 2020, the equivalent of $28 billion, as store closures during lockdown periods and the drop in international travel severely impacted demand.However, the market has bounced back quickly as travel and socializing have resumed and consumers have been eager to invest in new apparel and accessories. In 2021, sales exceeded 2020 and 2019 levels as many brands have become more inclusive, casting a wider net beyond the excessively wealthy. Sales of luxury fashion goodsGlobal market size, $ billionSales in the global luxury fashion market for 2021 exceeded pre-pandemic levels as luxury brands expand their product lines to a broader consumer base.220.7192.8227.4236.3247.2257.7201920202021202220232024U.S. ResearchU.S. generates the most revenue but not the fastest growthDriven by a robust economy and demand generated by the affluent customer base, the U.S. remains the biggest luxury market, recording $63.3 billion in luxury sales in 2021. Pre-pandemic, Americans spent more on luxury goods in 2019 than consumers in China, Italy and Japan combined. Additionally, the U.S. is expected to maintain this spend by the end of 2022. The fastest growth is coming from Asia. Higher internet penetration and social media exposure have opened new opportunities for luxury brands as customers become more informed and engaged. The precarious nature of the last few years has positioned the U.S. as a worthy adversary to shore up against China’s consumer spending on luxury. But China is still the frontrunner in growth – with the country on track to become the world’s largest luxury goods market by 2025. U.S. luxury fashion goods market by sales (* indicates forecasted figures)Top 10 global luxury fashion goods market by sales2019 (pre-pandemic) and 2024 (post-pandemic), $ billion2024 number