2025年女子体育报告（英）

Global Sports Properties 2025 Ranking the world’s biggest sports properties based on search data. Dear Friends and Colleagues,  Welcome to Global Sports Properties 2025 – SportOnSocial.  This report represents an evolution of our ongoing analysis of the global sports landscape to provide a comprehensive overview of women’s sports rightsholders and their brand health.  Our approach is rooted in the belief that search data offers a clear and compelling snapshot of public interest.  It's a direct reflection of what fans are searching for, what they're engaging with, and, ultimately, where their attention lies. By analysing Google Trends data (news, web, YouTube search) from 2024 and comparing it to the previous 4-year average (2020–2023), we’ve built a global snapshot of how major sports properties are performing – and what that means for their future.  This year’s findings reveal record-breaking growth in the visibility of women’s sport. Search interest in the Women’s National Basketball Association (WNBA) surged +322%, fuelled by stars like Caitlin Clark, while global leagues such as the Barclays Women’s Super League (BWSL) and Frauen-Bundesliga expanded their digital reach. Athlete-driven narratives and fan-first strategies are accelerating engagement at an unprecedented pace.  These insights present both an opportunity and a challenge for rightsholders: how to maintain growth, strengthen brand equity and ensure the long-term commercial success of women’s sport.  We hope these insights prove valuable as you navigate the opportunities ahead.  Karishma Riar Head of Research & InsightsGlobal Sports Properties 2025 2MethodologyWhy Google data? Google holds over 90% of the global search engine market share and serves nearly 4 billion users worldwide. Redtorch used Google Trends data to capture a clear reflection of the searches people make every day. How does it work? Each sports property was measured individually by all relevant search topics during a 5-year period (2024 compared to each property's previous 4-year) across web/YouTube/news searches. An annual index score was calculated by averaging each weekly index score. 2024 was then compared against the previous 4-year period (2020–2023). The percentages illustrate the direction of change in search interest. Why compare against the previous 4-year average? Comparing the annual index against the previous four-year period provides a stronger benchmark for assessing long-term growth and brand health than a simple year-on-year comparison. This approach also helps reduce the impact of anomalies, such as the pandemic disruptions of 2020/2021, ensuring a more accurate reflection of sustained trends. Which sports were ranked? Following the success of our 2024 report, we’ve expanded the 2025 edition to include 15 additional properties, bringing the total to 70. To ensure the analysis remains accurate and meaningful, certain sports properties have been excluded due to their recent establishment or insuffi