2021澳大利亚品牌100强：最具价值和最强的澳大利亚品牌年度报告（英文）

Australia1002021The annual report on the most valuable and strongest Australian brandsJanuary 2021Brand Finance Australia 100 January 2021 3Contents.About Brand Finance4Get in Touch4Brandirectory.com 6Brand Finance Group6Foreword8Executive Summary10Brand Value Analysis12Brand Strength Analysis16Reputation Analysis18GIFT™- Intangibles & Financial Reporting20Intangible Value in Australia22Brand Finance Australia 100 (AUD m)24Methodology26Brand Valuation Methodology28Brand Strength29Definitions30Global Brand Equity Monitor31Stakeholder Equity Measures31Our Services32Consulting Services34Brand Evaluation Services35Communications Services36Brand Finance Network39© 2021 All rights reserved. Brand Finance Plc.4 Brand Finance Australia 100 January 2021Brand Finance Australia 100 January 2021 5brandirectory.com/australiabrandfinance.comAbout Brand Finance.Brand Finance is the world's leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put 5,000 of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation – ISO 10668 and Brand Evaluation – ISO 20671. Our methodology has been certified by global independent auditors – Austrian Standards – as compliant with both, and received the official approval of the Marketing Accountability Standards Board.Get in Touch. linkedin.com/company/brand-finance twitter.com/brandfinance facebook.com/brandfinance instagram.com/brand.financeA Brand Value Report provides a complete breakdown of the assumptions, data sources, and calculations used to arrive at your brand’s value. Each report includes expert recommendations for growing brand value to drive business performance and offers a cost-effective way to gaining a better understanding of your position against competitors.Request your ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit brandirectory.com/request-a-valuationor email enquiries@brandfi nance.comBrand Valuation SummaryBrand Strength TrackingCost of Capital AnalysisRoyalty RatesCustomer Research FindingsInsightStrategyBenchmarkingEducationCommunicationUnderstandinenquiries@brandirectory.comFor business enquiri