2025年全球最具价值品牌500强报告（英）-BrandFinance

Global 500 2025 The annual report on the world's most valuable and strongest brands Apple is the 2025 most valuable brand in the world;TikTok, DraftKings, and FanDuel brand values are the highest-growing since 2020 + $574.5 billion: Apple’s brand value, up 11% from 2024 + 98%: NVIDIA’s brand value growth as the AI giant breaks into the top 10 most valuable brands + Big brands outpace global economic growth: the world’s 500 most valuable brands grow 10% in value to $9.5 trillion in 2025, far exceeding global economic growth of 3%Brand Finance Global 500 2025brandirectory.com/global  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand FinanceGlobal Market Overview 6Valuation Analysis 9Most Valuable Brand: Apple 14Fastest Growing Brand Value: e& 15Brand Strength Analysis 16Sustainability Analysis 19Brand Spotlights 21ADNOC 22Alexander Richmond Burnett, CCO, ADNOCDBS 25Karen Ngui, Managing Director and Head, DBS Foundation and DBS Group Strategic Marketing and CommunicationsInfosys 28Sumit Virmani, CMO, InfosysStarbucks 31Laurence Newell, Managing Director, Brand Finance Americasstc 34Faisal Almalki, Brand Management GM, stcX 37Florina Cormack-Loyd, Communications Director, North America, Brand Finance CanadaInsights 39Bridging the Gap Between Marketing and Finance: 40 Making the Case for Brand InvestmentMike Rocha, Chief Commercial Officer, Brand Finance The Brand Value of Major American Online 44 Gambling Brands: A Transformational EraHenry Farr, Valuation Director, Brand Finance Brand Value Ranking (USDm) 48Methodology 58Our Services 64Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Global 500 2025brandirector