2021年全球品牌500强（英文）

Global5002021The annual report on the most valuable and strongest global brandsJanuary 2021Brand Finance Global 500 January 2021 3Contents.About Brand Finance4Foreword8Executive Summary10Brand Value Analysis12Brand Strength Analysis22Sector Reputation Analysis26Regional Analysis28Brand Finance Network33Brand Finance Global 500 (USDm) Ranking 34Brand Guardianship Index. 44Brand Spotlights. 58IT Services60Tata Consultancy Services (TCS)62Infosys64Telecoms66Verizon68Etisalat70Banking72Sber74QNB76Commercial Services78Deloitte80S&P Global82Oil & Gas84PETRONAS86ADNOC88Why Value Brands? 90Brand Finance’s Vision for Improving Brand Valuation92Why Should I Value My Brand? 94Methodology. 102Brand Valuation Methodology108Brand Strength Methodology110Our Services 112© 2021 All rights reserved. Brand Finance Plc.4 Brand Finance Global 500 January 2021Brand Finance Global 500 January 2021 5brandirectory.com/globalbrandfinance.comAbout Brand Finance.Brand Finance is the world's leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put 5,000 of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation – ISO 10668 and Brand Evaluation – ISO 20671. Our methodology has been certified by global independent auditors – Austrian Standards – as compliant with both, and received the official approval of the Marketing Accountability Standards Board.Get in Touch. linkedin.com/company/brand-finance twitter.com/brandfinance facebook.com/brandfinance instagram.com/brand.financeA Brand Value Report provides a complete breakdown of the assumptions, data sources, and calculations used to arrive at your brand’s value. Each report includes expert recommendations for growing brand value to drive business performance and offers a cost-effective way to gaining a better understanding of your position against competitors.Request your ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit brandirectory.com/request-a-valuationor email enquiries@brandfi nance.comBrand Valuation SummaryBrand Strength TrackingCost of Capital AnalysisRoyalty RatesCustomer Research FindingsInsightStrategyBen