2020年中国网络文学版权保护研究报告

中国网络文学版权保护研究报告 The Research Report of Internet Literature Copyright Protection 2020 年 中国网络文学版权保护研究报告 The Research Report of Internet Literature Copyright 1 目 录 序言 ............................................................................................................................................ 3 内容摘要 .................................................................................................................................... 5 一、2019 年网络文学发展概况 ................................................................................................. 7 （一）网络文学行业用户规模 ................................................................................................ 7 （二）网络文学行业市场规模 ................................................................................................ 8 （三）网络文学行业发展亮点 ................................................................................................ 9 1. 创新助力内容生态建设 ................................................................................................................. 9 2. 阅读互动场景延展拓宽 ............................................................................................................... 10 3. 免费阅读模式日渐盛行 ............................................................................................................... 11 4. 海外传播战略布局加快 ............................................................................................................... 12 5. 版权运营收入高速增长 ............................................................................................................... 13 （四）网络文学行业发展趋势 .............................................................................................. 14 1. 业内合作愈发紧密，互相赋能联动打通产业链 ..................................................................... 14 2. 注重社会效益传播正能量，作品趋主流化 .............................................................................. 14 3. 持续输出海外，外国爱好者开始投入网文创作 ..................................................................... 15 二、2019 年网络文学正版化现状 ............................................................................................ 16 （一）网络文学盗版损失规模估算 ....................................................................................... 16 1. PC 端网络文学盗版损失规模估算 ............................................................................................. 16 2. 移动端网络文学盗版损失规模估算 .......................................................................................... 17 3. 网络文学盗版总体损失规模估算 .............................................................................................. 18 （二）用户版权意识和正盗版阅读行为分析 ........................................................................ 19 1. 网文正盗版阅读内容认知 ........................................................................................................... 19 2. 网文正盗版阅读频率变化 ........................................................................................................... 20 3. 选择正版网络文学的原因 ...........................................................................................................