香港科技大学利丰供应链研究院_2026年中国商业十大热点报告

What the experts sayJanuary 2026Ten Highlights of China’s Commercial Sector 202601Preface02About the Organizations03Expert Panel Members04Implications for Businesses and Tips for Enterprises08Ten Highlights for 2026Contents1PrefaceThe HKUST Li & Fung Supply Chain Institute and the Expert Committee of the China General Chamber of Commerce are pleased to present the 23rd edition of our annual report, Ten Highlights of China’s Commercial Sector.In 2025, China’s commercial sector continued to evolve, driven by supportive government policies, technological advancements, and changing consumer behaviour. This year witnessed significant progress in various areas, highlighting the dynamic nature of the sector and the businesses operating within it. New types of consumption, particularly digital and tech-driven consumption, experienced substantial growth as artificial intelligence (AI) and other technologies became increasingly prevalent. Service consumption is also on the rise, as consumers seek more engaging and immersive experiences. Emerging trends such as green consumption and emotional spending are opening up fresh avenues for businesses.Chinese commercial businesses have demonstrated remarkable resilience and adaptability in response to shifting consumer preferences and a competitive market landscape. The growing emphasis on consumer experiences has prompted retail businesses to incorporate AI technologies into their products and services, and to create offerings that merge retail with cultural, leisure, and sports elements. In light of the intensifying competition in the domestic market, some companies are pursuing international expansion for growth. Effective localization strategies and strategic partnerships are crucial for their global endeavours.With input from more than 160 top-tier mainland experts, Ten Highlights once again identifies the top trends of the past year and anticipates the developments that will shape China’s commercial landscape in 2026.The year 2026, marking the start of the 15th Five-Year Plan period, is a critical juncture that connects the past and the future. We expect China’s commercial sector to continue its growth trajectory, driven by trends such as increasing digital and tech-driven consumption, a rising demand for services, expanding rural markets, and a commitment to green transformation. Government policies aimed at boosting incomes and consumption will further support this growth. Meanwhile, businesses are set to intensify their efforts in service innovation, online-offline integration, AI adoption, and international expansion to adapt to the evolving economic landscape, paving the way for a vibrant market in the coming year.Ten Highlights is a valuable resource for global brands and retailers, and firms and individuals seeking to better understand the latest commercial trends, issues, and opportunities in China. We wish to thank all panel members of the Expert Committee for sharing their important insights, and