2025年假日零售调查报告

2025 Deloitte Holiday Retail Survey Spirits bright, wallets tight Table of contents 3 Authors 4Executive summary 5 Holiday h ighlights 6 Cheat sheet 7 Survey findings Copyright © 2025 Deloitte Development LLC. All rights reserved. 2025 Deloitte Holiday Retail Survey 2 Authors Natalie Martini Vice chair, US retail and consumer products sector leader Deloitte & Touche LLP nmartini@deloitte.com Brian McCarthy Principal Retail, wholesale, and distribution, and consumer products Deloitte Consulting LLP brimccarthy@deloitte.com Stephen Rogers Executive director Consumer Industry Center Deloitte Services LP stephenrogers@deloitte.com Lupine Skelly Retail research leader Retail, wholesale, and distribution Consumer Industry Center Deloitte Services LP lskelly@deloitte.com Kusum Manoj Raimalani Senior analyst Retail, wholesale, and distribution Consumer Industry Center Deloitte Support Services India Pvt. Ltd. kraimalani@deloitte.com Copyright © 2025 Deloitte Development LLC. All rights reserved. 2025 Deloitte Holiday Retail Survey 3 Executive summary 2025 marks our 40th year gathering holiday insights, and the retail transformation over that time has been remarkable. Holiday shopping has shifted from crowded malls and print circulars to a world of omnichannel convenience, digital discovery, and artificial intelligence– powered tools. Yet one constant remains: The holidays are when consumer behavior reflects both the realities of the economy and the desire to celebrate. This year, the season is unfolding against a backdrop of economic uncertainty. Three-quarters of surveyed shoppers (77%) expect higher prices on holiday goods, and over half (57%) expect the economy to weaken in the next six months—the most negative outlook since we started tracking economic sentiment in 1997. Many shoppers across all income groups remain highly attuned to value, with promotions and deals shaping when and where they spend. But it’s not just about price. As noted in our recent report “The value-seeking consumer,” surveyed shoppers also report seeking quality, trust, and meaningful experiences from the brands they choose. Retailers that can provide high value at both low and high price points this holiday season may be best positioned to attract value seekers. Younger generations, particularly Generation Z, appear to be reshaping how holiday shopping happens. Not only are they more likely to seek deals (95%), but they’re also turning to social media (74%), AI (43%), and influencers for inspiration and product discovery, and are using digital tools to find the best prices. This