黑天鹅数据-英敏特_2025年Z世代零食的未来

Part of GEN Z SNACKERSMeet the Snack SquadFor Gen Z, consumption isn't just functional. It's identity in action. Every snack, meal and drink is a signal of mood, values and aesthetic.In this report, we will explore how Gen Z is snacking to curate their identity.And how brands can create products that young people really want.BLACKSWANDATA"I craft my identity through what I consume"Snack era Meet the ZsGen Z span the ages of 16 to 28. A generation that lives across school hallways and wedding aisles, dorm rooms and boardrooms. They are NOT a single cohort. Within Gen Z exists different tribes and micro-generations.There are the Zillennials, for example. Those on the cusp between Gen Z and Millennials. The Zillennials are a digitally-native group shaped by Millennial leanings towards nostalgia, stability and a search for balance.Then there's Gen Zalpha, occupying the neverland between Gen Z and Gen Alpha. They entered adulthood in a post-TikTok world but are still rooted in Gen Z values of authenticity, self-expression and a skepticism of the status quo.Gen Z is fluid, overlapping and full of contradictions. And brands can get lost in the chaos.Understanding the needs and values that unite these tribes is the key to successful, Gen Z-friendly NPD in 2026.BLACKSWANDATABLACKSWANDATABLACKSWANDATA52K40K8KThe insights inside this report do not come from surveys, panels or focus groups.Our technology applies AI and predictive analytics to millions of social and online posts to understand consumer behavior.It identifies, connects and predicts future consumer needs and emerging trends with 89% accuracy.Leading CPG brands are leveraging this data to make faster, more confident, evidence-driven decisions along each stage of the innovation process.We are Black Swan DataSMALL BATCH+4%110K58,926,381Online and Social Posts13,715Trends​38Sub-Drivers10Growth DriversTrend Prediction Value (TPV)Ranks every trend based on its future growth potential.GrowthThe year-on-year increase or decrease in conversation volume around a trend. VolumeTotal number of unique posts over a two-year timeframe.METRICSOur platform and consultancy is powered by our unique data, methodology and metrics.Our data explainedHow does it work?Our platform retrieves all the relevant consumer posts in a category; in this example, 58+ million posts related to Snacking in the USA. We use AI and data science to isolate all the individual trending topics and behaviors and understand how they cluster and ladder-up into category growth drivers.This dynamic segmentation framework is refreshed monthly and evolves as consumers and the category evolves.BLACKSWANDATAGen Z snacking tribesWe've isolated all the Gen Z conversations in our USA Snacking data to identify the key tribes within this demographic. Each tribe is united by unique characteristics and passions. In this report, we will delve into the needs and interests of the Snack Squad. Snack SquadBudget SnackersClean EatersSweet-Tooth SeekersEco-Consci