产业循环转型：打造规模化循环供应链的战略之道（英）

Circular Transformation of Industries: The Art of Scaling Circular Supply ChainsW H I T E P A P E RN O V E M B E R 2 0 2 5In collaboration with Bain & Company and University of CambridgeImages: Adobe StockDisclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders.© 2025 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.ContentsForeword 3Executive summary 4Introduction: Setting the course 61 Key challenges: unpredictability, volatility and linear thinking 72 Setting clear priorities: products, customers and markets 103 Design options: building circular operations that work 164 Enablers: catalysts for circular supply chains 22Conclusion 25Appendix: Case studies 26Contributors 32Endnotes 34Circular Transformation of Industries2Circular Transformation of Industries: The Art of Scaling Circular Supply ChainsNovember 2025In recent years, companies have begun to appreciate the value of circular approaches – not only for building resilience, but also for driving growth and profitability. Yet, scaling up from pilot projects has posed challenges – demand for circular goods is often unpredictable, regulation is sometimes unhelpful and logistics need to be invented anew. This paper offers a roadmap for scaling up circular supply chains in strategic, staggered steps.The relevance of circular business models has never been greater. Once a sustainability theme, circularity is now a vital strategic issue for businesses in light of changing consumer expectations, resource scarcity and volatile input costs. In this new scenario, circularity can be a lever for long-term value creation and operational resilience. It holds the promise of generating new revenue pools, recurring income and a closer relationship with customers. At the same time, intensifying geopolitical dynamics around the sourcing and export control of rare earths and other critical minerals are reinforcing the strategic imperative of circular supply chains. In short, the global conversation has shifted from why circularity matters to how it can be implemented at scale. Yet, circular strategies are complex – without clear prioritization of where to start and how to build, companies risk wasting their efforts. This paper draws on the experience and insights of business pioneers in this field to explore how circular supply chains can be successfully scaled up. First, it introduces a framework to prioritize circular initiatives. Second, it outlines key design an