世界银行-让工作平台为女性服务：从业者和研究人员指南（英）

Making job platforms work for womenA guide for practitioners and researchersOCTOBER 2025Public Disclosure AuthorizedPublic Disclosure AuthorizedPublic Disclosure AuthorizedPublic Disclosure AuthorizedMaking job platforms work for womenOCTOBER 2025A guide for practitioners and researchersPhoto: ShutterstockTable of ContentsAcknowledgements4Executive Summary5Key Recommendations for platforms6Introduction9Methodology11Recommendation 1: Bridge the Gendered Digital Divide through Accessible Design12Recommendation 2: Balance Screening for Interest with Jobseeker Effort Required to Sign Up and Apply for Jobs19Recommendation 3: Robustly Address Privacy and Safety Concerns for Jobseekers24Recommendation 4: Prompt Employers to Specify Information That Matters for Women in Job Postings28Recommendation 5: Leverage Platform Access to Encourage Employers to Consider Female Jobseekers31Recommendation 6: Provide Reliable Big-Picture Information about the Market on the Platform to Manage Jobseekers’ Expectations34Recommendation 7: Use Matching Algorithms to Help Jobseekers and Employers Find Good Matches, but Examine and Address Potential Bias40Recommendation 8: Offer Skills Training Opportunities, Leveraging Platform Data on What Skills Are in Demand45Recommendation 9: Offer Skill Signaling and Certification48References53Appendix58A.1.1: Platforms and Policy Practitioners Interviewed59A.1.2: Academics Interviewed59A.1.3: Additional Details on Interventions60This report was prepared by a team of authors from the South Asia Gender Innovation Lab (SAR GIL), led by Kate Vyborny and Nikita Kohli, with major contributions from Pulkit Aggarwal. The team appreciates additional contributions from Hijab Waheed and Osama Safeer. The authors would like to thank Christian Meyer and Sumana Husain for detailed feedback on the draft. The team thanks the Document Editing Service team for editing and Vito Raimondi for the design of the report. The team is grateful to the jobs platform practitioners and researchers who participated in interviews and in the 2024 workshop on Inclusive Jobs Platforms organized by SAR GIL. We gratefully acknowledge the support from the Umbrella Facility for Gender Equality, in partnership with the Gates Foundation. AcknowledgmentsThis report examines how job platforms can create better work opportunities for women and other underrepresented groups. It focuses on the main barriers they face, how platforms operate, and practical steps to make platforms more inclusive. The findings draw on interviews with platform leaders and researchers, academic studies, and real-world examples, highlighting concrete strategies to improve women’s engagement and success on platforms. Based on this evidence, the report outlines nine recommendations for platforms to better engage women and marginalized jobseekers and expand their access to work opportunities.Executive Summary132Bridge the gendered digital divide through accessible designGender gaps in access to technology