2025消费品行业可持续包装传播策略指南及实践案例集（英）

01Danone Mizone: Prevent Plastic Pollution, Wild pick freely and Safeguard Nature together0203Consumer Goods Industry Sustainable Packaging Communication Strategy Guide and Best Practice Case Study BookletsAbout the BookletInitiated by the Consumer Goods Forum (CGF), with the participation of CGF members, and supported technically by SynTao, Consumer Goods Industry Sustainable Packaging Communication Strategy Guide and Best Practice Case Study Booklets (hereinafter referred to as the Booklet) is the first guide dedicated to providing the consumer goods industry with consumer communication strategies and case references related to sustainable packaging.Against the backdrop of fighting global climate change, reduction of environmental pollution and surge of sustainable investment, sustainable packaging has become a core topic and priority of consumer goods companies in their green transformation. In conjunction with perceptions, attitudes, Behavior patterns and driving factors of global and Chinese consumers, the Booklet systematizes consumer communication strategies for sustainable product packaging, and sorts out creative consumer communication cases of leading industry players, thus providing empirically validated solutions and experiences which can be replicated for the industry.About the BookletInitiated by CGF, the Booklet was developed by Lang Hua, Liu Hanyue and Li Shan from SynTao. To give suggestions or cooperation request regarding the Booklet, please contact:SynTao: Li Shan, lishan@syntao.comCGF: Wang Ping, p.wang@theconsumergoodsforum.comCompilation of BookletThe Booklet focuses on the topic of "consumer communication on sustainable packaging". Prior studies on this topic are relatively limited, and there is also a lack of experience and successful models to draw upon. Thus, the Booklet aims to explore feasible communication strategies and key success factors. As the first publication on such topic released in Mainland China, the booklet will inevitably include certain limitations. We would highly appreciate any feedback for improvement.LimitationsThe Consumer Goods Forum (CGF) and SynTao own the copyright on the Consumer Goods Industry Sustainable Packaging Communication Strategy Guide and Best Practice Case Study Booklets, with all rights reserved. For use in academic research or educational activities for non-profit purpose, the contents of the Booklet may be used without the special permission of the copyright holders, provided that the source is clearly acknowledged. Without the written consent of the copyright holders, the Booklet shall not be sold or used for any other commercial purposes, and no individual or organisation shall copy or publish any part of this document.Copyright NoticeThe Consumer Goods Forum (CGF) is the only CEO-led organisation that brings consumer goods retailers and manufacturers together globally, started from year 1953. CGF brings together the CEOs and senior management of some 400 retailers, manufacture