2025年零售银行应用市场终极指南

2025䇗ꦻすꛌ车䈒榫䄬㏜┚䇯⼔飊ⲡ- All Rights Reserved2Sensor Tower 䌖銨/哮鳮Sensor Tower 佭⪓杷겅⩝氳燰ⲁ䈒榫յ丘㰅䇯⼔յꦻす㨦⛮⽰⹨⚜嬼㴕丘䩺䬠❠ら僜ⱷ◇⪓杷걵篒⿁撿⽰䈒榫⹠车らն Sensor Tower舚ⱱ◇䤧耞⪓杷丘㰅篺宁鵠鲋걵㶅䇖⺐䬠❠⪩◇燰ⲁ䈒榫⹖丘㰅榟䒳氳岑⯎鈷鉯顲耇⚀┯碧饇䄬㏜ⲁ䒳䇜⢢⭴伺保氳䡟樋⬀瓀ն 舅2013䇗䡗环♔全Sensor Tower氳燰ⲁ䈒榫嬼㴕Ⲃⱱ蛈ꛖ┥㳄յ䈒榫䋯⹠縖⹖崅䡖⯆⛼縖鵁鲋✳榫䗯⬅յ⹇┚䈲⹖♀顠藜⹧瓀樋嬼䖄燰ⲁ䈒榫榟䒳氳㝝熺ն休舘☫仼䡘♜氳丘㰅䄬㏜嬼㴕䇖⺐䄖尜沲⹨⚜յꦻす㨦⛮⹖Pathmatics丘㰅䇯⼔嬼㴕阦⿁撿┚䇯⼔⪝⺚耇㛫⪓亡⛤䪭䭃⪭㏇粠簇յ炙◬⹖燰ⲁ䇖⺐┕氳珒⿁䇯⼔瓀樋┚泘剝⹨⚜ն㨦⛮⺭⛼press-apac@sensortower.com らⱷ⺭⛼sales@sensortower.com- All Rights Reserved3Sensor Tower  䡘♜氳㲙䢓⪓杷丘㰅겅㓊겅㵗縖氳⟔顽╯鴲嫱䧝䈒榫ら䈙䷅⪍䪷⺳氳걵篒⹠车ら唚⶝ | 全嶏Sensor Tower- All Rights ReservedSensor Tower 鉯⬀亡勆Sensor Tower App Advertising Insights 䈒榫䇯⼔嬼㴕 ▽鉯♀顠榫䢓藜⹧瓀樋 岑⪍▽鉯⪓杷⽰┘⺱㏐⵲饖䈒榫⽰㛻㑔䇯⼔䇖⺐氳걵篒䇯⼔らյ⹠车らյ懷ꠅ䇯⼔碜免♔⹖䇯⼔㚜ꄈ♷겜 (SOV)նSensor Tower App Performance Insights 䈒榫辑朆嬼㴕 ▽鉯燰ⲁ䈒榫爊䈌榟䒳硍簊 岑⪍▽鉯䈒榫爊䈌䪷⺳յ┖鰉ꄈ⽰䷅⪍孨餠榫䢓յ☕⹾簊阞յ槴㰇曎յ⚢陚⽰菋顠休ꠑ䈒榫爊䈌陁篒⽰陁阷յ⪩꜄陊յ䮣碠䇯⼔璡նSensor Tower Audience Insights ⹨⚜嬼㴕 ▽鉯朆僗⹨⚜յ珒◂㵒䣆⹨⚜⽰弍㏇亍⹨⚜ 岑⪍▽鉯寕顠縖㲓ꡮ┚⿵◙䈒榫爊䈌鲽车▽◎ⲁ䈒榫爊䈌⹇┚䈲♔⹖☽♜洇⮽▽⿵◙䇯⼔䇯⼔傃⩞նSensor Tower Pathmatics Digital Advertising Insights 丘㰅䇯⼔嬼㴕 ▽鉯丘㰅䇯⼔榟䒳硍簊 岑 ⪍ ▽ 鉯  ⿁ 撿 ㏇ ╚ 金 䇯 ⼔ 峗 鷺  ❇ 㞝FacebookյInstagramյX⸊ TwitterյOTTյYouTube璡䇖⺐氳䇯⼔菋顠յ傃⩞ꄈյ㚜ꄈ♷겜SOV⽰懷ꠅ碜免璡ն4- All Rights ReservedSensor Tower 鉯⬀亡勆5Sensor Tower Advanced Usage Insights 䈒榫䇯⼔嬼㴕 ▽鉯燰ⲁ䈒榫榫䢓⹇┚䗯⬅ 岑⪍▽鉯夷╄榫䢓氳⚢陚丘菋顠休ꠑ夷仼✳榫休Ꝛ夷╄休ꠑ夀氳✳榫㛿丘亍榫䢓յ槴㰇榫䢓յ㛄孨榫䢓⽰孲㜊榫䢓氳飊ⲡ♔⹖紮篯✳榫ꄆ䗯⬅նSensor Tower Gaming Insights 崅䡖嬼㴕 ▽鉯燰ⲁ崅䡖榟䒳硍簊 岑⪍▽鉯걵篒眷㑔榟孨亡䌋┚鉯隙╯㛚氳䣆崅┖鰉ꄈյ䷅⪍յRPD ⽰ ARPDAU䇜⺎岑⪍溿狓┘⺱⿁眷鉯隙յ轵儬璡⽰㯹⿁眷◬䩦յ⶝陊璡䣆崅նSensor Tower Pathmatics Retail Media Insights ꦻす㨦⛮嬼㴕 ▽鉯篪┕⽰篪┖ꦻす⿁撿粠簇㨦⛮䤸⪍氳车┯┉䣆嬼㴕 岑⪍▽鉯⺨ꦻすら⿁撿⽰◲⿁氳䇯⼔䶺⭴յ㨦⛮篯⺭յ䇖⺐♷겜յ傃⩞ꄈ⽰㚜ꄈ♷겜 (SOV) 藜䐂㵒纭⺭⿁撿丘㰅䇯⼔榟䒳硍簊⽰ꦻす㨦⛮粠簇氳嬼㴕նSensor Tower Video Game Insights PC/╚儬崅䡖嬼㴕 ▽鉯PC⽰╚儬䇖⺐┕氳懷ꠅ崅䡖飊ⲡ 岑⪍▽鉯飃鲋14┒堑PC⽰╚儬䇖⺐崅䡖㏇⪓杷飃100╄䄬㏜氳ꛖꄈյ蛈䷅յDAUյMAU璡⪩꜄䧗剝⮇冫曻㳄车╙⹩⴬嬼㴕曻㳄藜⹧┚槴㰇ն- All Rights Reserved6Sensor Tower 䣮车䰕金儗䥊⼔岑⪍⮇冫▽ 2025 䇗⪓杷ꦻすꛌ车䈒榫⹖⿁撿ն⫂㳋ⴎ䦮鲤䇗全ꦻすꛌ车䈒榫氳┖鰉飊ⲡյiOS ⽰ Google Play 峗鷺ꛌ车䈒榫┖鰉ꄈ氳⹩⴬♔⹖⪓杷鼨⮇僄孨ⱱꦻすꛌ车䄬㏜╈겅⩝䈒榫氳┯簔辑朆ն䥊⼔鲸⮵榫Sensor Tower氳䇯⼔嬼㴕丘䩺䫓狓▽┘⺱䄬㏜ꦻすꛌ车⿁撿氳丘㰅䇯⼔飊ⲡյ╚金䇯⼔峗鷺⹖懷ꠅ䇯⼔⮡䙬ն䷅⪍┚┖鰉ꄈ丘䩺陱伺 Sensor Tower氳䷅⪍丘䩺嶏舅㵒App Store⽰Google Play峗鷺䈒榫⫂顔⼊IAP䷅⪍氳⚽畀┘ⴎ䦮䇯⼔䷅⪍յ瑭└亡㱧⶛䈒榫ら䈙ꛖす䷅⪍♔⹖䋯⹠縖粠珇⽰⪭☽峗鷺氳波䫙䶺♀䷅⪍նꢝ伺漶剝嫱╙⬘䷅⪍㛚䢦炐䷅⪍丘䩺㏰╙䔅䷅⪍ⷊ䇖⺐䣩ꢝ⯥氳䷅⪍նSensor Tower 氳┖鰉ꄈ丘䩺㓹◇App Store┚Google Play峗鷺⚽畀┘⻡것逸յꄆ㛄┖鰉⹖瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play ㏇╈㎁㛻ꡯ┘⺎榫ն- All Rights Reserved7Pathmatics䶺䧏氳⺨䄬㏜丘㰅䇯⼔峗鷺勏ꪫ㷤炐┚鈼겐Facebook InstragramLINELinkedin燰ⲁ䈒榫䇯⼔粠簇燰ⲁ㷤炐┚鈼겐OTTPinterestRedditSnapchatTikTokXYouTube紇㎁············徦㛻⮵◘········䄘重······塑䧍㛻··········嫏㎁·······䐼㎁··········ⷅ䈲·····䙬㛻⮵······仼儗······重⿬···亍重⪥····ꮑ㎁····重擡·······葏㎁···········Sensor Tower 丘䩺/亡嫏Sensor Tower 仝┖Pathmatics⺎Ⲃ䖻䫓碠丘㰅䇯⼔榟䒳氳㝝熺⬵㵽仰䷞䤸科䇜䬠ⶍ䇯⼔䤸科걸泘氳瞿漶䈲ն同ⲂPathmatics䖻⺎♔嬼䖄紇㎁յ徦㛻⮵◘յ䄘重յⱶ䧍㛻յ嫏㎁յ䐼㎁յ䙬㛻⮵յ仼儗յ重⿬յ亍重⪥յ重擡⽰葏㎁璡䄬㏜氳丘㰅䇯⼔榟䒳藜⹧䇯⼔䤸科յ䶺⭴⽰傃⩞ꄈ⚽畀♔⹖䇯⼔ⶭ僗曎(SOV)璡丘䩺⺱休岑⪍▽鉯⺨⿁撿㏇FacebookյInstagramյX CorpյYouTubeյTikTok璡㨦⛮♔⹖嘦䆋յ鈼겐յ燰ⲁ珸⽰OTT璡⺨熨碜免氳䇯⼔瓀樋ն Pathmatics☳粠簇┕䷅꥘丘㰅䇯⼔劫儗䇜✳榫簊阞略劫亡嫏⚽畀夷╄䇯⼔碜免氳傃⩞ꄈյ夷ⶉ埠傃⩞䡗儗 (CPM) ⽰菋顠ն - All Rights Reserved8泘䎓ꦻすꛌ车䈒榫䄬㏜哮鈾 ꦻすꛌ车⿁撿丘㰅䇯⼔飊ⲡ 勆❇溿狓겅⩝ꛌ车䈒榫氳䇯⼔瓀樋 篾阷 09 14 18 22 - All Rights Reserved9ꦻすꛌ车䈒榫䄬㏜哮鈾- All Rights Reserved0M100M200M300M400M500M600M2022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q210ꦻすꛌ车䈒榫䄖䡗╙ꄌ踅僜ⱷ氳亍ꠅꪫ㏇䡽舘2025䇗6僖氳┉䇗⫂┖鰉ꄈ狰滭20☛埠⺱奃㘍Ꝛ5.1%ն舅2022䇗⮤♔全㰚䈲┖鰉ꄈ䧏簘牔塠㘍